Do You Have A Business Blog Yet?If I have convinced you that you should blogging and assuming that you are now blogging, (IF NOT, take a look at an earlier article, Blogging Tips: Why Any Business Should Start Blogging ) you can analyze some simple signals to see if you're resonating with your targeted audience.
One of the most important ways to get a feel for who is visiting your site, is to analyze the sources break down. Sources disect where your web traffic is coming from. The most important metric is the organic traffic coming to your site.
Depending on the type of content you're creating, here are the other 10 types of sources may play into your strategy. You have to look at all of the sources in order to get indications of what's working and what's not working.
Let's take a look.....
1. Incoming Links
Incoming links refer to when other bloggers or website curators link to your website/blog. Generally, others will link to your content because they see it as a reputable resource.
Incomng links are extremely valuable and often hard to come by. When you first launch or website or start blogging expect to see zero incoming links.
As you continue to add valuable content to your blog readership will continue to grow. As readership grows the likelihood that one or some of your readers will use your content as a resource increases.
Eventually you should expect to see others linking to your content and thus incoming links will grow. The number of incoming links indicates at least two things. First, your readership has grown significantly.
And, second, others consider your content valuable enough to use as a resource.
Links will quickly build up the authority of your website and if you are getting links to your articles, you know that you are headed in the right direction.
As with incoming links, increased comments indicate your readership has grown. More importantly, comments show readers are engaged.
If you’ve been blogging regularly and analytics show readership has grown don’t get frustrated by a lack of comments. Many readers are passive and don’t feel comfortable leaving comments.
To increase the number of comments you receive try providing stronger calls to action at the end of your post. Over time comments should increase so long as your content is on point.
Numbers don’t lie. Checking the number of views your blog has received is the easiest way to track your blog growth.
I often look at these numbers twenty-four hours after I write an article to see how it compares to others that I have written.
Personally, if I have twenty to twenty-five views in the twenty-four hours of posting, I likely created a great article.
When you’ve posted an article that gets traction consider crafting additional articles that have some of the same features as your successful one.
4. Online Reach Growth
Reach is the overall measurement of the size of your network. If you just have a website, don't participate in social media and don't blog, then your reach is likely extremely low, possibly even zero.
Reach is the aggregate measurement of your online following.
For example, reach looks at the number of YouTube, Facebook and Twitter followers, as well as blog subscribers and leads you have generated from your site. Think of reach as the number of individuals who have been touched by any of your content.
Monitoring reach monthly and yearly can help you begin to see the progress and effectiveness of your content generation.
A steady increase of platforms and content over time is the best way to increase your overall reach.
5. Competitor Behavior
Keep an eye on what your competitors are doing. By monitoring your competitor’s sites, you can get an idea of how they are doing marketing themselves. Ask the following questions:
- Are they steadily increasing indexed pages?
- What is the grade of their website? Is staying steady?
- What keywords are they using?
- Where are their inbound links coming from?
Monitoring your competition can give you a good idea of what they are up to. You can also use the information to spot what areas they are not doing anything in, an opportunity for you to jump ahead.
6. Organic Search Result Growth
Organic search results refers to the websites that appear after a user runs a search on a search engine, like Google or Yahoo, because of their relevance to the search terms, as opposed to their being advertisements.
In order for your site to appear organically in the search engine it must be relevant. Relevance increases if your website/blog contains a significant number of keywords, related incoming and outgoing links etc...
If your content is resonating and effective, you should see a steady increase in organic traffic over time. By analyzing the traffic, you should be able to determine what keyword phrases are driving organic, unpaid, traffic to your site.
7. Referral Number Growth
Referrals are websites that gave their visitors an option and the visitor clicked on the link to your website.
This can be considered an incoming link.
This measurement is very important if you are working with a joint venture partner and want to see how much traffic your partner is sending to your site.
8. Direct Traffic To Your Site
Direct traffic refers to the number of times your domain typed directly into a web browser’s address bar. Use this number as a measurement of the effectiveness of a call center or even a direct mail campaign.
If you see a spike in the number of direct visits around the time of a campaign, you can measure the campaigns effectiveness.
9. Increased Social Reach
This measurement should tell you what social media campaign(s) are driving the most traffic.
You can use this information to make changes and improvements to current campaigns and pin-point which social media platform(s) you should focus on.
You can also do this early on by testing different strategies within each method of social media and see the direct results from those efforts.
10. Most Popular Pages On Your Website
What is the most popular page on your website?
At times this may surprise you, but the number of page visits should be an indication of where you want to focus your content efforts.
With this information, you could look at building more content around long tailed keywords related to the most popular pages on your site.
How Do I Know About All This Stuff?
This is exactly what I do in order to anlayze my sites. The organic traffic chart above is a real screen shot of www.hoveyelectric.com, that has gone from nearly 0 visits in all of 2011 to over 13,000 JUST LAST MONTH.
Best of all, those 13,000+ plus visitors brought in over 230 LEADS to the company. I know it works because that is what I am doing. I don't just preach it, in fact I just share the exact same strategies that I use.
Let's take a look at your website, schedule 30 minutes with me and we will quickly anlayze 5-10 things that you can immediately do to improve the number of leads and visitors coming to your site. Can you imagine, actually generating sales with a website?
...OR Maybe you would like to learn more about internet marketing?
Take a look at our FREE eBook that I created to help you better understand all of the elements needed to building a lead generation website...just click the book below...