Inbound Marketing is a process and a web marketing strategy to get your website found

What is Inbound Marketing?

Have you been to a large event?

Have you ever been to a large event such as a fair, concert, sporting event or race? 

When you go to a big event, there is a process that you go through to get to a parking space. 

You pay your money for parking. 

Then as you move forward, there is a series of folks in orange vest that direct you. 

You go from person to person as they wave you on by.  At the end of the line is the person pointing to a particular spot to park.

Park Here, this is the best spot at this moment. 

Inbound Marketing is the same thing.  Except in this case you would be the parking space furthest away from the ideal spot. 

You watch cars go by going to better spots.  There you sit just watching.  You wish you could be closer but your not. 

You need lots of orange vests pointing your way. But how do you get their attention, how do you show them that you are indeed the best spot. 

There must be some benefit that makes parking in your spot better than all of the thousands of spaces out there.

If there is no orange vests pointing cars your way, you will sit vacant.  You have to get all the orange vests pointing in your direction. 

Getting all the orange vests coordinated and pointing in your direction is the process of inbound marketing.  It isn't any one action working independently.  Rather it is a series of coordinated effort planned to make the experience as flawless as possible.  

So where will you park?

Already Have a Website? You Can Integrate Inbound Marketing Strategies

Where is your parking spot now among the millions of spots out there? 

Can others see it? 

Who is pointing in your direction? 

Anyone...are you getting found?

You likely have your company on line but what what type of website is it? 

• Does it generate leads?

• Do you continuously add to your website?

• Do you participate in Social Media?

• Are you blogging?

• Are you tracking what works and what doesn't?

Most business would say no to at least 3 to 5 if not no to all 5 questions.  

Inbound Marketing Can Wake Up DEAD Websites

Most Websites are DEAD! 

While most companies have a website, few have the type of site that is ideally optimized to generate leads for your company.

Most websites are just very expensive on line brochures. 

What type of website do you want to have?  One that produces leads or one that just sits there and looks pretty? 

If you are like us, we like the ones that generate leads. 

In order for a website to generate leads, you have to have people coming to your site. 

If your site is dead, nothing going on, nothing new, then why would I want to stop there?

You need to give web searchers or your typical customer type the information they are seeking.  

Don't Have a Site?...Start Off Right With An Inbound Marketing Strategy

Time to get out from under the rock...and get your site up and running. The web is here. 

Internet IS NOT going away. 

Social Media is a fad?....Ha...Guess Again!

Fortunately for you, the opportunity to do your website right in the beginning is still a good position to be in. The principles that we discussed above still apply. 

Web marketing is all about getting on the first page of Google. 

Since you don't have a site, it may take you a little longer to get there. 

But that's why you are here....we can help you get there faster.

Inbound Marketing Builds Organic SEO

In order to get your website found, you have to be on the first page of search results on GOOGLE!.  Sure you can pay to get there, but only 25% of the population clicks on those pay-per click ads.

Organic search is where you want to go.  Organic search is results that show up in the top 10 listing of Google.  Fall of that page and you might as well be dead, because rarely do web searchers need to go any further. 

The process of getting your website found is called Inbound Marketing. 

Inbound Marketing:

• Helps get your website found.....

• Turns visitors into leads

• Focuses on converting visitors to sales...

• Measures and analyzes each step....

How to WAKE UP YOUR DEAD WEBSITE.....

Develop Inbound Marketing Strategies:

 

In order to wake up your website, you will need to implement 3 strategies to get your website found. 

 

Not just one strategy, ALL 3. 

 

1 - Search Engine Optimization

 

Commonly referred to as SEO.  This is the process of putting specific actions into place to make it easier for Google to find you. 

 

Remember....first 10 results is our goal.  This is often the most mysterious part of web marketing.  Time to de-mystify the confusion. 

 

It really is quite simple as long as you understand what you need to do. 

 

SEO is just simply a process.  We can show you how to do it right.  This is not something to guess at. 

 

2 - Blogging Strategy

 

Blogging is quite simply the easiest way to get started implementing an inbound strategy.

 

Google loves blogs.  Why?  Google is looking for the most current, relevant information for their searchers.  Blogs are considered the latest news. 

 

If you have a DEAD website and no control over making changes, starting a blog is the easiest way to begin building content.

 

3 - Social Media Strategy

 

Social Media is here to stay.  Whether or not you agree with that statement, you must participate in at least one social media platform. 

 

Why?  Participation is important.  Others will share your information if you share and appreciate theirs.  Who do you do business with?  Your friends.  The best way to build friends, participate in Social Media.  It is that simple.

 

What Next?  Let's get started...

Still confused on how to get started?

We breakdown the process of inbound marketing into 13 steps here. 

We will get the orange vests lined up to start pointing at your spot as the ideal location.

The best way to find out what you need to do is get a FREE website report with a 30 minute website HOT seat. 

This is the best way to get a inbound marketing strategy moving and start bringing leads to your website. 

Let's get started!