The Role Of Search Engine Optimization
What Is SEO?
Content matters because by building content on your website, you will begin to bring traffic to your website and get found. Building content that is not optimized is a waste of time. If you don't optimize the content, the only way someone will find you is to type in your url or know your business name.
The point to content marketing is to put yourself in front of POTENTIAL customers. If they know your name, they likely already do business with you. You need to focus on keywords, on-page optimization and off-page optimization in order to get your website found by potential customers.
There are 3 areas you must work on in order to build traffic to your website:
The best way to get your site found is to tell the Search engines what your site is about. Although keywords are not the only variable, they are still a very important element to getting your site found online.
You must use the right keywords to describe your site to the search engines. By telling the search engines what you do, how you can help your customer, and focus on solving your customers problems.
2. On-Page Optimization
On-Page Optimization is something that you can control. In fact, if you don't do it, it is very unlikely that your webmaster will do it for you. Areas that you can control the optimization for are the keywords, the urls, titles, meta descriptions and internal linkage.
By implementing SEO strategies on your pages of your website, you will begin to see your traffic increase over time.
3. Off-Page Optimization
Off-Page Optimization is somewhat outside of your control. Off-Page Optimization is going to come easier over time as your website gets more popular. In order for your site to become more popular, you need to implement On-Page Optimization (You control...).
An example of Off-Page Optimization is a inbound link from an outside website. You can also exercise more control over Off-Page Optimization by going to blogs and making comments. If there is a place for your website address, you will gain a backlink to your site.
Want To Learn More About Optimizing Your Website?
Writing content and figuring out how to find your keywords can be a daunting task. I know, because I am doing it myself. It drove me crazy to be held hostage to a webmaster and the reality was that I was not generating any traffic to my website. I had to take action and learn how to do it myself.