LinkedIn is a powerful and popular social media platform used by businesses of all shapes and sizes. It’s a great way to network with people, find and post jobs and build yourself and business as a thought-leader. Most people use LinkedIn to post resume and connect with friends. However, new features have been added to LinkedIn to allow businesses to create their own company profile/page. This is a great opportunity for businesses to not only find employees but also get their name out there. It may take about fifteen minutes to set up a LinkedIn Company page, but it is strongly encouraged for all businesses to take advantage of this free marketing opportunity.
Jimmy Hovey Internet Marketing Blog
Social media and content marketing are two of the most effective and reliable methods of driving business in the twenty-first century. New media marketing allows businesses to have direct and real-time conversations with target audiences and vice versa. This opportunity opens the door for audiences to engage with businesses, voice their opinions, share concerns and ask questions. Never before, in the history of marketing, did this type of opportunity exist. However, it's worth noting that simply building and using social media channels or creating content via a blog is not necessarily going to produce results in and of itself. In order to find true success in this new market place one must provide a consistent and valuable presence, keeping the audience interested and coming back.
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