Jimmy Hovey Internet Marketing Blog

Social Media Help: How To Build a Business Facebook Page

Posted by Meaghan Edelstein on Fri, Aug 09, 2013 @ 04:45 AM

Creating a business Facebook page, is a way to start your online presence. It allows you to
connect with friends and customers. Here are 10 steps to building a business Facebook page.

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Topics: Facebook marketing strategy, social media help, facebook marketing techniques, facebook marketing management

Social Media Help: How To Create a Twitter Business Account

Posted by Meaghan Edelstein on Fri, Jul 26, 2013 @ 11:41 AM

What's Your Purpose?

Before you create a presence for your business on Twitter, you should first clearly define what the purpose of this platform will play for your business. The purpose of your twitter account should be positive and concise. Whether the intention is to bring great minds together, create an instant channel, direct customers attention, start an opinion poll, business development or customer service, Twitter can help in all these areas. Twitter is just another way to connect with your customers and build relationships.  Here are 7 Simple Steps to help you create a Twitter Account for your business 

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Topics: social media help, twitter business account, how to use twitter for business, twitter for business

Social Media Help: How To Build a Powerful LinkedIn Company Page

Posted by Meaghan Edelstein on Fri, Jul 19, 2013 @ 01:07 PM

LinkedIn is a powerful and popular social media platform used by businesses of all shapes and sizes. It’s a great way to network with people, find and post jobs and build yourself and business as a thought-leader. Most people use LinkedIn to post resume and connect with friends. However, new features have been added to LinkedIn to allow businesses to create their own company profile/page. This is a great opportunity for businesses to not only find employees but also get their name out there. It may take about fifteen minutes to set up a LinkedIn Company page, but it is strongly encouraged for all businesses to take advantage of this free marketing opportunity.

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Topics: b2b social media, social media help, seo services, social media marketing trends, optimization, what is linkedin, outsourcing social media

8 Top Articles To Inspire Your Business Social Media Marketing Plan

Posted by Jimmy Hovey on Sat, Sep 15, 2012 @ 06:29 AM

The Time Is Now To Develop A Social Media Marketing Plan For Your Business

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Topics: social media marketing plan, social media help, benefits of social marketing, social media marketing trends

Strategic Social Marketing For Professional Service Businesses

Posted by Jimmy Hovey on Tue, Sep 11, 2012 @ 08:29 AM

Still Wondering Why Social Media Is Important?

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Topics: social media strategy, social media management, social media coaching, social media help, strategic social marketing

Strategic Social Marketing Can Increase Your Website Traffic By 50%

Posted by Jimmy Hovey on Mon, May 14, 2012 @ 02:40 PM

Is "Traffic" Really That Important?

Social media is often overlooked as an important tool for generating attention which leads to traffic to your website.  I often get told that "traffic isn't all that important", but in reality it is critical.  How many leads will you generate from your website with 0 traffic?  This one should be easy to figure out, 0.   

So maybe your one of those skeptics that proclaim traffic is not all the relevant, but I would disagree.  Traffic as the ONLY metric to measure your site is wrong. But Monitoring actual leads generated along with several other metrics must be analyzed to get the complete picture.  

You need a certain amount of traffic to generate a level of leads that helps drive new sales from your website.  

Lead generation is a numbers game....whether your talking call center or web marketing..the greater the number of attempts or leads generated, the better the chance for making a sale.  

How Do I Know? Social Media Accounts For 50+% Of Overall Web Traffic On This Site

In the past month, I have generated nearly 1,200 visitors to my site. 

Of those visitors, over 50% have come from my participation in social media.  The traffic from social media has increased dramatically from a new strategy I put into place about 2 months ago.  

So what's the difference?

In the previous month, I generated 7 total leads for the entire month which only had 1 lead from social media.  I then improved my strategy and participation.  

This effort resulted in 17 leads for the month and 7 of those leads came directly from social media participation.  Therefore I increased my social media participation, increased my traffic on my site and more than doubled the amount of leads I got over the past month.  

How To Adopt a Social Media Strategy For YourBusiness 

Social media is an important part of business networking and marketing because it allows people and businesses to contact each other and stay in touch at their own convenience. 

It also allows a business an online presence, which can be built from a foundation of reputation as well as the image they would like to convey. 

Social media has quickly become one of the most important conduits for individuals looking to connect and explore within the realm of goods and services. 

Developing a social media strategy is one of the most important and crucial steps a successful business can take is to get their business attention online.

What Is Social Media Relative To Other More Traditional Business Outlets? 

Social media is a way to connect to all people, especially those who are more computer and technology literate as well as the younger generations who have grown up in a time where, for them, the Internet has always existed. 

These people tend to build connections and friendships online as well as make social judgments relative to real life from the images and presences they see online. 

That is why it is so important for a business to become involved in social media, because it keeps them fresh and relevant to the consumers they are most frequently reaching out

Use Social Media To Target Specific Audiences

Another major advantage to the use of social media is the way in which a business can target a specific audience or demographic through its online presence and behavior. 

In this way, businesses can save both time and money by connecting straight to their target consumer population while maintaining their present clientèle. 

Social Media Is Better Than A Survey

Social media outlets often let people review businesses as well, and in this way business owners and managers can learn about how they are perceived and cared for within their own community and around the world. 

Social Media Increases Your Customer Reach

Customers can connect with each other to share reviews and insights, allowing you to reach a much broader audience base than you normally would be able to using any other media outlet or campaign.

What Is Social Media's Role In Your Business Model? 

There are so many useful and relevant tools for businesses and individuals contained within the social media platforms that it only makes sense to create and maintain an online presence. 

This presence also allows you to connect with other professionals in order to build business connections and partners. 

Imagine the possibilities when you are able to connect with other professionals from around the world without having to leave your home or place of business, all for free! 

Key Takeaway: Increasing your "traffic" to your website is an important metric for your website.  Strategic social marketing is a great way to increase your website traffic. 

free-e-book-introduction-to-content-marketing

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Topics: social media strategy, social media management, social media coaching, social media help, strategic social marketing

Social Media Marketing Plan: 4 Ways To Start Building Relationships

Posted by Jimmy Hovey on Mon, Apr 09, 2012 @ 10:19 AM

Why Bother With a Social Media Marketing Plan?

Social Media Is A Critical Business Tool For Building Relationships 

One of the most difficult things in business is to make connections.  Think about it, Who would you rather buy from....a friend you trust or a complete stranger that you know nothing about. 

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Topics: social media marketing plan, construction social media, social media management, social media coaching, social media help, social media manager training

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...help small business owners like you who are frustrated that they have spent a lot of money in making improvements to their website and they are still not seeing leads come in as they expected.  Typically they have either hired a SEO consultant or put some money into Google Adwords to increase their rankings in search engines.  Now they either still fail to show up in the results or they are ranking for some keywords but not seeing any increase in leads. 

Are you experiencing similar challenges?

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....What Others Say

   

"You pointed out things I had not thought about and gave me simple, practical and effective recommendations in a way that I could easily understand.

Through your examples from personal experience in your own businesses you were able to communicate similar challenges you faced and what you did to address them and improve the business.

I’ve now got 2 pages of notes and ideas based on our conversation. You really got my brain working and the ideas flowing."

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The Method Group - tmg*
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