You Should Hire Both....A SEO Content Writer AND A Website Designer...You Need A Team!
What Is The Role of a Website Designer?
Web designing involves planning and creating a website. The website designer is responsible for adding text, images, video and audio to your website. This site can then be used for content marketing purposes.
Web designers work with their clients to create the types of websites the client desires. They create the look and feel of the site itself. Their overall goal is to design the website, making sure it is eye catching.
What is content?
Content is substance. Content provides important information, addresses issues and helps solve problems. Content refers to anything that expresses meaning, like blog posts, articles, eBooks, links, tags, video, audio, social media widgets, etc...
What is content strategy?
Content strategy is the process of creating and implementing content for the purpose of solving potential problems. This content marketing strategy involves discovering the current needs of your online visitors. Your online content is then created based on those needs.
What is a SEO Content Writer?
A seo content writer is responsible for everything on your website that communicates with your online visitors. Your web designer is responsible for putting your content onto your website.
But, your content strategist is assigned with the task of creating that content.
Their job is to ensure that the content is relevant to who you are and what your company does. They must also make sure that the content is valuable to your online visitors and helps address their concerns.
A good seo content writer will work with your content marketing program to make it more efficient. He or she will create content that helps to connect you with your website, blog and social media audiences.
The content they create should be informative enough to draw your target audience to you. This helps to create long-lasting relationships with your target audience that can lead to online sales, creating loyal online customers.
The Difference: Planning and Research
A quality seo content writer will do extensive research to ensure that the created content is relevant to your niche. This research should include figuring out what problems your target audience is having that you can help them with.
The goal of your content is to help them solve any problems you may have the answer to. It is not just about writing articles and blog posts about relevant topics, it's about figuring out exactly what type of content works best for your niche.
Typical Questions for Planning and Research
During the planning and research phases, it is equally important to research the content being provided by your major competitors. Your content marketing program should attempt to provide the type of content your target market is seeking.
Here are four questions your content strategist should ask themselves during their planning and research phase:
What type of content is your competition providing?
What type of content works well for your competition and why?
What type of content seems to be failing for your competition and why?
What type of creative content has your competition not attempted to use that could actually work well for you?
Content Marketing Execution
High quality seo content writers know that it is important to tailor content based on the client's niche and content marketing needs. They will know how to create quality content that expresses the unique style of the company they are creating for.
Most small businesses do not have the staff resources to dedicate the time needed to create quality content that is valuable to their online customers. That is why it is so important to choose a content strategist that understands your company's content needs and how to execute the content.
Learn More About Content Marketing and Why It Is Critical To Your Business
A seo content writer will help you develop your online strategy, but knowing and understanding why you need a solid content strategy is critical. Learn more about Content Marketing in our Free E-book: An Introduction To Content Marketing. Click on the button below to get your copy.