Jimmy Hovey Internet Marketing Blog
You Should Hire Both....A SEO Content Writer AND A Website Designer...You Need A Team!
What Is The Role of a Website Designer?
Web designing involves planning and creating a website. The website designer is responsible for adding text, images, video and audio to your website. This site can then be used for content marketing purposes.
Web designers work with their clients to create the types of websites the client desires. They create the look and feel of the site itself. Their overall goal is to design the website, making sure it is eye catching.
What is content?
Content is substance. Content provides important information, addresses issues and helps solve problems. Content refers to anything that expresses meaning, like blog posts, articles, eBooks, links, tags, video, audio, social media widgets, etc...
What is content strategy?
Content strategy is the process of creating and implementing content for the purpose of solving potential problems. This content marketing strategy involves discovering the current needs of your online visitors. Your online content is then created based on those needs.
What is a SEO Content Writer?
A seo content writer is responsible for everything on your website that communicates with your online visitors. Your web designer is responsible for putting your content onto your website.
But, your content strategist is assigned with the task of creating that content.
Their job is to ensure that the content is relevant to who you are and what your company does. They must also make sure that the content is valuable to your online visitors and helps address their concerns.
A good seo content writer will work with your content marketing program to make it more efficient. He or she will create content that helps to connect you with your website, blog and social media audiences.
The content they create should be informative enough to draw your target audience to you. This helps to create long-lasting relationships with your target audience that can lead to online sales, creating loyal online customers.
The Difference: Planning and Research
A quality seo content writer will do extensive research to ensure that the created content is relevant to your niche. This research should include figuring out what problems your target audience is having that you can help them with.
The goal of your content is to help them solve any problems you may have the answer to. It is not just about writing articles and blog posts about relevant topics, it's about figuring out exactly what type of content works best for your niche.
Typical Questions for Planning and Research
During the planning and research phases, it is equally important to research the content being provided by your major competitors. Your content marketing program should attempt to provide the type of content your target market is seeking.
Here are four questions your content strategist should ask themselves during their planning and research phase:
What type of content is your competition providing?
What type of content works well for your competition and why?
What type of content seems to be failing for your competition and why?
What type of creative content has your competition not attempted to use that could actually work well for you?
Content Marketing Execution
High quality seo content writers know that it is important to tailor content based on the client's niche and content marketing needs. They will know how to create quality content that expresses the unique style of the company they are creating for.
Most small businesses do not have the staff resources to dedicate the time needed to create quality content that is valuable to their online customers. That is why it is so important to choose a content strategist that understands your company's content needs and how to execute the content.
Learn More About Content Marketing and Why It Is Critical To Your Business
A seo content writer will help you develop your online strategy, but knowing and understanding why you need a solid content strategy is critical. Learn more about Content Marketing in our Free E-book: An Introduction To Content Marketing. Click on the button below to get your copy.
Content Marketing Is A Perfect Way To Turn Strangers Into Raving Fans
Content marketing can be very effective for businesses. Many businesses use content marketing to attract new visitors. But, that's just the beginning.
It should also be used to create an environment that entices those visitors to revisit your site regularly. You want to encourage them to interact with you and share your content with others.
Your business content marketing approach has to focus on the niche related needs of all three types of your online visitors:
Strangers: Online surfers and searches that just stumbled upon your blog or site.
Friends: Visitors that are familiar with your company, brand, website or blog.
Fans: People who love your company and are happy to tell the world about you.
1. Business Content Marketing for Strangers
Strangers are online users that are either surfing the net, just looking around. Or, they are searching for something in particular using keywords in search engines.
Either way, these are people who have just stumbled upon your site, hoping you can help them with something. You need to grab their attention immediately.
Your marketing goal for this group is to figure out what types of questions they may have, and solve it. They need to land on a page that is relevant to their keyword search.
The content should catch their attention, and hold it as long as possible. Your sales goal with this group is to turn these strangers into loyal friends.
2. Business Content Marketing for Friends
Friends are online users that already know your company, but would like to know you more. They are interested in becoming more educated about your brand.
Your marketing goal with online friends is to share relevant experiences and stories that make them feel closer to you. Your sales goal is to turn these friends into loyal fans.
Here are some ideas to help build a long-lasting friendship:
- Share stories about experiences that your friends would be interested in.
- Tell stories that show how your service or product could make their lives better.
- Make your stories enchanting and appealing, using photos and videos they'd like.
- Educate them on how to use your products and how to incorporate them in their lives.
3. Business Content Marketing for Fans
Fans are people that already know you, and they love you, who you are and what you do. Content marketing for this group can be fun. It involves creating an interactive environment that allows them to keep up with you whenever they want to.
Your marketing goal for your fans is to make it as easy as possible for them to interact with you and your other fans. Your sales goal for fans?
Turn these loyal online users into paying online customers, or affiliates that help you make online sales. Here are three great tips to help you with this:
Create Newsletters – This gives your fans the option of subscribing to regularly delivered content, via email. They will be able to share your deliverable content with others.
Downloads Are Golden – This is content that your fans can download at their leisure. This content can be e books, articles, videos, photos, etc...
Participate In Social Networking – All of your content should provide options for fans to follow like, share, tweet, re tweet, digg, etc... on their favorite social networks.
Start Using Content Marketing for Your Business
You now have an understanding of the three types of visitors your online content should address. All three should be able to relate to and find value in your content. Start creating relevant content now and see how it could be effective in creating loyal fans for your business. Start your content marketing campaign now.
Learn More About Content Marketing
The learning curve for understanding the web and the role of content marketing can be a bit overwhelming. Want to learn more? I created #2 from the list above, "Downloads Are Golden" in the shape of an e book. I call it: "An Introduction To Content Marketing". Real original, don't you think? Anyhow, this e book will help you better understand how content marketing can help your business.
Topics: content marketing, content strategy, Content Marketing Strategy, seo content writing, content strategist, content development strategy, seo content management, construction content marketing, web content editor