LinkedIn is a powerful and popular social media platform used by businesses of all shapes and sizes. It’s a great way to network with people, find and post jobs and build yourself and business as a thought-leader. Most people use LinkedIn to post resume and connect with friends. However, new features have been added to LinkedIn to allow businesses to create their own company profile/page. This is a great opportunity for businesses to not only find employees but also get their name out there. It may take about fifteen minutes to set up a LinkedIn Company page, but it is strongly encouraged for all businesses to take advantage of this free marketing opportunity.