Jimmy Hovey Internet Marketing Blog

What Is A Good Moz Rank And How Do I Improve My Score?

Posted by Jimmy Hovey on Fri, Jun 28, 2013 @ 04:39 PM

The Basics of Moz Rankings

In a nutshell, the moz rank of a given website can be described as a measure of the

importance and authority of the online venue in question.  This is very similar in focus to services like Google PageRank, for example, but the creators of this system,

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Topics: contractor school, marketing for contractors, contractor websites, mozrank, seo moz, moz rank, becoming a contractor, websites for contractors

Is A Social Media Marketing Plan a Waste of Time For Contractors?

Posted by Jimmy Hovey on Fri, Apr 27, 2012 @ 08:40 AM

A Social Media Marketing Plan Is NOT A Waste of Time For Your Contracting Business....Here's Why...

Social media marketing is proven method to promote your content.  This doesn't mean that you have to "push" your content on someone.  "Push" marketing has been a part of corporate America for over 50 years.  Consumers are tired of it. 

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Topics: contractor school, marketing for contractors, social media marketing plan, contractor leads, contractor advertising, construction social media, contractor marketing ideas, contractor web sites

Contractor Websites: How To Generate More Leads From Your Website

Posted by Jimmy Hovey on Thu, Apr 12, 2012 @ 08:56 AM

Generating Leads From Contractor Websites Has NOTHING To Do With How It Looks....

It's All About WHAT It Says...

You may have the best product or service available.  Your expertise may be supreme and customer service like no other.  But if your potential customers are not aware of your business or how to find it, you may as well shut the doors and go home.

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Topics: Content Marketing Strategy, marketing for contractors, contractor leads, contractor advertising, contractor websites, contractor marketing systems, contractor lead generation, contractor website, contractor web site

Contractor Website: 10 Simple Tips For Building Quality Links

Posted by Jimmy Hovey on Wed, Apr 11, 2012 @ 02:39 PM

Simple Tips for Link Building Strategies

It can be simple to create and implement a quality link building strategy. All you need is some good tips and a passion for your business. Your passion will drive you to want to attract new customers retain your current ones.

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Topics: marketing for contractors, contractor leads, contractor advertising, contractor websites, contractor web 2.0, contractor marketing systems, contractor website, contractor web site, building links to your site, link building practices

5 Ideas For Nurturing Your Contractor Leads After 30 Days

Posted by Jimmy Hovey on Wed, Mar 21, 2012 @ 08:00 AM

Contractor Leads After 30 Days...It's All About Continuous Engagement!

Remember in the post from yesterday that It Takes 5 to 7 Views to Build Rapport?

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Topics: marketing for contractors, contractor leads, contractor advertising, contractor websites, contractor web 2.0, contractor marketing systems, contractor lead nurturing, contractor website, lead nurturing for contractors

Contractor Websites: A Simple Plan To Build Your Own 60 Page Website

Posted by Jimmy Hovey on Thu, Mar 15, 2012 @ 05:17 PM

Contractor Websites That Generate Leads Have A Content Marketing Strategy....

Content marketing can be used to increase the online sales of any business including contractor websites. I often get the question "how big should I build my website?"

The key to content marketing is not how many pages you have, but that you have the right pages

I want you to know how easy this strategy can be implemented. So, I have come up with a great budget-friendly example of a solid web page structure to begin marketing your contracting business online and create a quality, lead generating 60 page website in less than a year.   

Stop Worrying About What It Looks Like, Google Really Doesn't Care......

Don't worry about making a huge splash and making a 12, 20 or 50 page website.  It takes time to get your website built. Forget about all that fancy flash technology and thousands of dollars of design work.

Rather than spend all that money up front, focus on building quality content on the site.  I lay out a structure below that you can easily implement.  With this structure, you can hire a content strategist to write a blog per week for the next 52 weeks.  If you do this process and the 5 pages I suggest below, you will have close to a 60 page site by 1 year from today. 

This is a structure you can build yourself with a FREE template like Google Sites or even a structure you use when you go to your web designer. 


This is a plan I put together and used for a my family electrical contracting company and began building from there.  I started with 5 indexed pages (see why indexed pages are important here) and over the past year have built the website up to 450 Google indexed pages. 

The more indexed pages you have, the more traffic you will bring to your website. 

When I had 5 pages, I had 0 traffic. 

With 450 indexed pages, I had 2,700 visitors just last month.  

This structure works for any size business.  The key to the entire structure is building your blog.  That is how my site went to 450 indexed pates.  In fact IF you do nothing else, make sure you build a blog.  I will show you why here. 

A Blueprint For A 5 Page Content Marketing Website

The following describes how the marketing strategy was applied to each page, individually. These are not the only strategies we applied. They are just the main structure and the starting point for each of the five web pages to help you get started.

  1. Home Page

    • Purpose: This page is used to introduce the company brand and you're services.

    • Content Marketing: Links to other online content pages. Includes social media widgets (Facebook, Twitter, LinkedIn, YouTube). Links to the other four pages of the site, and useful articles and posts on the company's blog.

  1. About Us

    • Purpose: This page goes into depth about the company's history, the skills, qualifications and certifications.

    • Content Marketing: Great page for gaining quality backlinks because they have numerous recognized certifications and memberships. IE, as a Better Business Bureau member, you would link to the local BBB chapter, which links back to them as a local member of the chapter. This would also be applied to the local Chamber of Commerce or other professional organizations.

  1. Contact Us

    • Purpose: Give your online visitors options on how to contact you.

    • Content Marketing: Best for applying interactive content  applications. Provide a physical company address, phone numbers and email addresses. Provides all social networking information to interact with them online. There are also two forms visitors can complete:

      1. General form for inquiries. 

      2. Consent (opt-in/opt-out) for customers to be added to client's mailing list. They check off services they may be interested in getting more informative content about. 

  1. Services

  • Purpose: Showcase your contracting services.

  • Content Marketing: This is a great place to ask suppliers to backlink to your site.  These pages contain informative information about the product or service. In turn, they link back to the client's product page as a local retailer in that area.

  1. Blog

    • Purpose: Provide quality, relevant content that can help your customers solve their problems and answer their questions. You become a trusted resource for getting help in the area of your expertise. 

    • Content Marketing: Use you're company's blog page as the number one online content tool. If you want to build your website, you will have to add to your blog.  You will need to insist that they post at least one relevant article per week. These articles need to always be more informative and related to problems their customers might be experiencing. 

The Only Thing I Wish I Had Done Different....

I wish I had started sooner....

Building a website that generates leads takes time.  This strategy is not for everyone, but you can do it.  A content marketing strategy is not just a plan for your home page or landing pages. Your strategy should be applied to each page of your website. Even though each individual page should have a specific focus, they should all have one common goal. That is to provide interactive content that will bring visitors to your site.

By providing valuable, interactive content, you increase the chances of these visitors revisiting your site, sharing your content with other online users, and eventually, making a purchase on your website.

Learn More About Content Marketing and Blogging

You have your website built, now it's time to get it found.  Learn about all the strategies to get your website found in my E-Book "An Introduction To Content Marketing". You can download it for Free, just click on the book button below:


Related Articles: 

Blogging Tips For Contractors: How To Create LEADS From Your Website

5 Non-Pushy Strategies For Contractor Social Marketing

4 Blogging Tips For Titles; The Basics Of Successful Blog Titles





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Topics: contractor school, marketing for contractors, contractor advertising, contractor websites, contractor social marketing, contractor web 2.0, contractor, contractor website, websites for contractors

5 Non-Pushy Strategies For Contractor Social Marketing

Posted by Jimmy Hovey on Wed, Mar 07, 2012 @ 08:00 AM

Contractor Social Marketing Is All About Creating Online Relationships..

1. Use Social Media for Listening In

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Topics: marketing for contractors, contractor leads, contractor advertising, contractor social marketing, contractor web 2.0, how to become a contractor

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Through your examples from personal experience in your own businesses you were able to communicate similar challenges you faced and what you did to address them and improve the business.

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