Content Marketing Is A Perfect Way To Turn Strangers Into Raving Fans
Content marketing can be very effective for businesses. Many businesses use content marketing to attract new visitors. But, that's just the beginning.
It should also be used to create an environment that entices those visitors to revisit your site regularly. You want to encourage them to interact with you and share your content with others.
Your business content marketing approach has to focus on the niche related needs of all three types of your online visitors:
Strangers: Online surfers and searches that just stumbled upon your blog or site.
Friends: Visitors that are familiar with your company, brand, website or blog.
Fans: People who love your company and are happy to tell the world about you.
1. Business Content Marketing for Strangers
Strangers are online users that are either surfing the net, just looking around. Or, they are searching for something in particular using keywords in search engines.
Either way, these are people who have just stumbled upon your site, hoping you can help them with something. You need to grab their attention immediately.
Your marketing goal for this group is to figure out what types of questions they may have, and solve it. They need to land on a page that is relevant to their keyword search.
The content should catch their attention, and hold it as long as possible. Your sales goal with this group is to turn these strangers into loyal friends.
2. Business Content Marketing for Friends
Friends are online users that already know your company, but would like to know you more. They are interested in becoming more educated about your brand.
Your marketing goal with online friends is to share relevant experiences and stories that make them feel closer to you. Your sales goal is to turn these friends into loyal fans.
Here are some ideas to help build a long-lasting friendship:
- Share stories about experiences that your friends would be interested in.
- Tell stories that show how your service or product could make their lives better.
- Make your stories enchanting and appealing, using photos and videos they'd like.
- Educate them on how to use your products and how to incorporate them in their lives.
3. Business Content Marketing for Fans
Fans are people that already know you, and they love you, who you are and what you do. Content marketing for this group can be fun. It involves creating an interactive environment that allows them to keep up with you whenever they want to.
Your marketing goal for your fans is to make it as easy as possible for them to interact with you and your other fans. Your sales goal for fans?
Turn these loyal online users into paying online customers, or affiliates that help you make online sales. Here are three great tips to help you with this:
Create Newsletters – This gives your fans the option of subscribing to regularly delivered content, via email. They will be able to share your deliverable content with others.
Downloads Are Golden – This is content that your fans can download at their leisure. This content can be e books, articles, videos, photos, etc...
Participate In Social Networking – All of your content should provide options for fans to follow like, share, tweet, re tweet, digg, etc... on their favorite social networks.
Start Using Content Marketing for Your Business
You now have an understanding of the three types of visitors your online content should address. All three should be able to relate to and find value in your content. Start creating relevant content now and see how it could be effective in creating loyal fans for your business. Start your content marketing campaign now.
Learn More About Content Marketing
The learning curve for understanding the web and the role of content marketing can be a bit overwhelming. Want to learn more? I created #2 from the list above, "Downloads Are Golden" in the shape of an e book. I call it: "An Introduction To Content Marketing". Real original, don't you think? Anyhow, this e book will help you better understand how content marketing can help your business.