Jimmy Hovey Internet Marketing Blog

How To Develop A Killer Content Marketing Strategy

Posted by Jimmy Hovey on Thu, Jan 16, 2014 @ 07:00 AM

Can I Find Your Business Online?

You may have the best products or services on the market.  Your expertise may be supreme and customer service like no other.  But, if people don’t know your business exists and have no way to find it, you may as well shut the doors and go home.

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Topics: content marketing, content marketing goals, introduction to content marketing

How To Build Your Content Marketing Strategy - Why Content Matters

Posted by Jimmy Hovey on Thu, Sep 27, 2012 @ 07:00 AM

Content marketing drives traffic and as a result is extremely important. Through the use of optimized and targeted content one can attract a specific audience and give that audience a reason to remain on a particular website or blog for an extended period of time. If your audience is inspired by the content you've created they will leave comments or even share the content with their networks. This type of action drives even more traffic to your site, further increasing your chances of making online sales.

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Topics: content marketing, content strategy, Content Marketing Strategy, content strategist, content management, content development strategy

3 Ways To Use Content Marketing To Turn Strangers Into Raving Fans

Posted by Jimmy Hovey on Tue, Apr 24, 2012 @ 08:00 AM

Content Marketing Is A Perfect Way To Turn Strangers Into Raving Fans

Content marketing can be very effective for businesses. Many businesses use content marketing to attract new visitors. But, that's just the beginning.

It should also be used to create an environment that entices those visitors to revisit your site regularly. You want to encourage them to interact with you and share your content with others.

Your business content marketing approach has to focus on the niche related needs of all three types of your online visitors:

  1. Strangers: Online surfers and searches that just stumbled upon your blog or site.

  2. Friends: Visitors that are familiar with your company, brand, website or blog.

  3. Fans: People who love your company and are happy to tell the world about you.

1. Business Content Marketing for Strangers

Strangers are online users that are either surfing the net, just looking around. Or, they are searching for something in particular using keywords in search engines.

Either way, these are people who have just stumbled upon your site, hoping you can help them with something. You need to grab their attention immediately.

Your marketing goal for this group is to figure out what types of questions they may have, and solve it. They need to land on a page that is relevant to their keyword search.

The content should catch their attention, and hold it as long as possible. Your sales goal with this group is to turn these strangers into loyal friends.

2. Business Content Marketing for Friends

Friends are online users that already know your company, but would like to know you more. They are interested in becoming more educated about your brand.

Your marketing goal with online friends is to share relevant experiences and stories that make them feel closer to you. Your sales goal is to turn these friends into loyal fans.

Here are some ideas to help build a long-lasting friendship:

  • Share stories about experiences that your friends would be interested in.
  • Tell stories that show how your service or product could make their lives better.
  • Make your stories enchanting and appealing, using photos and videos they'd like.
  • Educate them on how to use your products and how to incorporate them in their lives.

3. Business Content Marketing for Fans

Fans are people that already know you, and they love you, who you are and what you do. Content marketing for this group can be fun. It involves creating an interactive environment that allows them to keep up with you whenever they want to.

Your marketing goal for your fans is to make it as easy as possible for them to interact with you and your other fans. Your sales goal for fans?

Turn these loyal online users into paying online customers, or affiliates that help you make online sales. Here are three great tips to help you with this:

  1. Create Newsletters – This gives your fans the option of subscribing to regularly delivered content, via email. They will be able to share your deliverable content with others.

  2. Downloads Are Golden – This is content that your fans can download at their leisure. This content can be e books, articles, videos, photos, etc...

  3. Participate In Social Networking – All of your content should provide options for fans to follow like, share, tweet, re tweet, digg, etc... on their favorite social networks.

Start Using Content Marketing for Your Business

You now have an understanding of the three types of visitors your online content should address. All three should be able to relate to and find value in your content. Start creating relevant content now and see how it could be effective in creating loyal fans for your business. Start your content marketing campaign now.

Learn More About Content Marketing

The learning curve for understanding the web and the role of content marketing can be a bit overwhelming.  Want to learn more?  I created #2 from the list above, "Downloads Are Golden" in the shape of an e book.  I call it: "An Introduction To Content Marketing".  Real original, don't you think?  Anyhow, this e book will help you better understand how content marketing can help your business. 

Click me

 

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Topics: content marketing, content strategy, Content Marketing Strategy, seo content writing, content strategist, content development strategy, seo content management, construction content marketing, web content editor

Free Audio Podcasts: 5 Ways Podcasting Creates Remarkable Content

Posted by Jimmy Hovey on Wed, Feb 08, 2012 @ 07:00 AM

Use Free Audio Podcasts To Build Remarkable Content

Creating Content Is Not An Easy Task; 

Do you find at times it is difficult to create content?

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Topics: content marketing, free audio podcasts, blog talk radio

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