Content marketing drives traffic and as a result is extremely important. Through the use of optimized and targeted content one can attract a specific audience and give that audience a reason to remain on a particular website or blog for an extended period of time. If your audience is inspired by the content you've created they will leave comments or even share the content with their networks. This type of action drives even more traffic to your site, further increasing your chances of making online sales.
Jimmy Hovey Internet Marketing Blog
Content Marketing Is A Perfect Way To Turn Strangers Into Raving Fans
Content marketing can be very effective for businesses. Many businesses use content marketing to attract new visitors. But, that's just the beginning.
It should also be used to create an environment that entices those visitors to revisit your site regularly. You want to encourage them to interact with you and share your content with others.
Your business content marketing approach has to focus on the niche related needs of all three types of your online visitors:
Strangers: Online surfers and searches that just stumbled upon your blog or site.
Friends: Visitors that are familiar with your company, brand, website or blog.
Fans: People who love your company and are happy to tell the world about you.
1. Business Content Marketing for Strangers
Strangers are online users that are either surfing the net, just looking around. Or, they are searching for something in particular using keywords in search engines.
Either way, these are people who have just stumbled upon your site, hoping you can help them with something. You need to grab their attention immediately.
Your marketing goal for this group is to figure out what types of questions they may have, and solve it. They need to land on a page that is relevant to their keyword search.
The content should catch their attention, and hold it as long as possible. Your sales goal with this group is to turn these strangers into loyal friends.
2. Business Content Marketing for Friends
Friends are online users that already know your company, but would like to know you more. They are interested in becoming more educated about your brand.
Your marketing goal with online friends is to share relevant experiences and stories that make them feel closer to you. Your sales goal is to turn these friends into loyal fans.
Here are some ideas to help build a long-lasting friendship:
- Share stories about experiences that your friends would be interested in.
- Tell stories that show how your service or product could make their lives better.
- Make your stories enchanting and appealing, using photos and videos they'd like.
- Educate them on how to use your products and how to incorporate them in their lives.
3. Business Content Marketing for Fans
Fans are people that already know you, and they love you, who you are and what you do. Content marketing for this group can be fun. It involves creating an interactive environment that allows them to keep up with you whenever they want to.
Your marketing goal for your fans is to make it as easy as possible for them to interact with you and your other fans. Your sales goal for fans?
Turn these loyal online users into paying online customers, or affiliates that help you make online sales. Here are three great tips to help you with this:
Create Newsletters – This gives your fans the option of subscribing to regularly delivered content, via email. They will be able to share your deliverable content with others.
Downloads Are Golden – This is content that your fans can download at their leisure. This content can be e books, articles, videos, photos, etc...
Participate In Social Networking – All of your content should provide options for fans to follow like, share, tweet, re tweet, digg, etc... on their favorite social networks.
Start Using Content Marketing for Your Business
You now have an understanding of the three types of visitors your online content should address. All three should be able to relate to and find value in your content. Start creating relevant content now and see how it could be effective in creating loyal fans for your business. Start your content marketing campaign now.
Learn More About Content Marketing
The learning curve for understanding the web and the role of content marketing can be a bit overwhelming. Want to learn more? I created #2 from the list above, "Downloads Are Golden" in the shape of an e book. I call it: "An Introduction To Content Marketing". Real original, don't you think? Anyhow, this e book will help you better understand how content marketing can help your business.
Topics: content marketing, content strategy, Content Marketing Strategy, seo content writing, content strategist, content development strategy, seo content management, construction content marketing, web content editor
Effective Marketing Strategies For Content Development...
Today, everyone is going “green.” It's all about recycling and reusing valuable items. This article is all about turning old into new.....re-purposing what you already have.
The same goes for content strategy. Re-purposing your content is all about reusing it again and again for different purposes.
If the content is valuable and relevant, this can lead to higher SEO rankings.
10 Re-purposing Ideas
Re-purposing is not just for articles. It can be used as a content strategy for many different type of content. Here are 10 types of content that can be re-purposed and ideas on how to re-purpose them:
e-Book – e-Books can be re-purposed to become blog content. Summarize different sections and chapters to create relevant blog posts. One 10 chapter e-Book can be easily turned into 10 separate blog posts.
Video – A creative way to re-purpose video content is to have it transcribed into text. Once transcribed, this content can be turned into blog posts, website articles, even white paper.
Press Release – Many small businesses put out regular press releases. They should always be published somewhere on your website or blog. You can even create a section just for your press releases, which will help increase the SEO rankings of that section of your site. This is a very unique content strategy approach.
Case Study – Case studies are usually full of valuable content that can be re-purposed in many different ways. They can become webinars, video content, blog posts and articles. They can also be re-purposed to become very informative e-Books that can be downloaded directly from your website or blog.
Podcast – Podcasts can also be transcribed to become other type of relevant content. Go through your old library. You'd be amazed how much information can be extracted from you Podcasts to turn them into blog posts, articles, video posts and e-Books.
Webinar – These are a great way to re-purpose your content strategy. This promotional content can be re-purposed as educational content. This content can now become online press releases and video posts for your website and blog. Webinars can also be transcribed and re-purposed as informative article content and blog posts.
White Paper – These quality writings require extensive research. They are usually informative and educational. Why let them go to waste. Re-purpose your white papers and convert them into slide decks, webinars, blog posts, articles, even eBooks for downloadable content.
Offline Content – Do you have old brochures, fliers or sales letters that contain relevant content that may be of value to your customers? I bet you do. Offline content can be re-purposed to become great online content. Be sure not to upload the brochures themselves onto your site. You just want the content from the brochures.
Reference Material – If your company has training guides and other reference material, use them in your content strategy program. With a few rewrites and a little tweaking, this content can be re-purposed to be as valuable to your customers as it is to your company team members.
Blog Posts – You can creatively merge various, related blog posts together to create valuable eBooks or white papers. This is an excellent way to create advanced content for your calls to action. IE, “Register for our newsletter to download this eBook for free.”
Get Started Now
While re-purposing your content, remember the goals behind your content strategy. The purpose should be to solve your customers problems.
Your content should be fun, exciting and entertaining. Go through all of your old content now. You'll be so surprised how much more valuable content can be created by re-purposing what you already have.
You Have The Content, Now What?
Now you have to ship shape that content into something that has some SEO juice....So if you're not quite sure how to do that, spend 20 minutes and read my E-Book that is all about how to effectively use content marketing to promote your business. Click below....