Jimmy Hovey Internet Marketing Blog

Attorney Content Marketing: How To Turn On Your Content Auto-Pilot

Posted by Jimmy Hovey on Mon, Sep 17, 2012 @ 09:02 AM

Not Enough Time To Build Your Lead Generation Website?

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Topics: attorney marketing ideas, attorney content marketing, attorney content writing, attorney seo services, attorney blog seo

13 Attorney Blog SEO Tips:Bring More Targeted Traffic To Your Website

Posted by Jimmy Hovey on Sun, Sep 16, 2012 @ 09:10 AM

There's More To Writing A Blog, Than Just Writing A Blog...

But then again, it just depends on what you want to accomplish from your blog.  If you are out there posting just for the fun of it, then have at it.  BUT, if your goal is to attract a steady stream of traffic to your website, there are a few things you need to do in order to get your article found online.  

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Topics: attorney marketing ideas, attorney content marketing, attorney content writing, attorney seo services, attorney blog seo

Why Content Creation Is So Vital To Attorney Internet Marketing

Posted by Jimmy Hovey on Mon, Jul 23, 2012 @ 08:00 AM

Without A Strategy For Attorney Internet Marketing, Clients Will Not Find Your Website

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Topics: attorney internet marketing, attorney seo marketing, attorney marketing ideas, attorney seo, internet marketing strategy, attorney content writing, attorney seo services

Why You Can't Get Complacent With The Bottom Of Your Sales Funnel

Posted by Jimmy Hovey on Sat, Apr 14, 2012 @ 07:00 AM

Your Sales Funnel Should Lead To A Customer...Here's What To Do AFTER The Sale

Don't Get Complacent, The Hard Work Is Done...They Gave You Money!!!

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Topics: contractor marketing ideas, attorney marketing ideas, content management, marketing funnel, sales funnel, marketing funnel stages

Attorney SEO: 5 Content Topic Ideas To Rev Up Your Search Results

Posted by Jimmy Hovey on Fri, Apr 13, 2012 @ 08:00 AM

Stay Focused When You Develop Your SEO Strategy

When you're writing a web page or blogging, your web content needs to be focused and interesting. It should catch your online visitors' attention within the first couple of seconds. It should speak directly to your target audience.

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Topics: attorney seo marketing, attorney marketing ideas, attorney seo, attorney seo writer, attorney seo writing law firm

Why It Is Critically Important To Keep The Top Of Sales Funnel Full

Posted by Jimmy Hovey on Fri, Apr 13, 2012 @ 01:00 AM

In The New Economy, You Will Have To Keep Top Of Sales Funnel FULL ALL The Time....

Do You Ever Have ENOUGH Prospects?

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Topics: contractor marketing ideas, attorney marketing ideas, marketing funnel, contractor marketing systems, sales funnel, top of sales funnel, marketing funnel stages

Attorney SEO Marketing: Why Finding The Right Keywords Is Critical

Posted by Jimmy Hovey on Wed, Mar 28, 2012 @ 08:00 AM

Finding Your Keywords Is "Key" To A Successful Content Marketing Strategy

Keywords and Search Engines

  • While Google and other search engines no longer rely solely on keywords for ranking purposes, they are still valuable. They play a very large part in your content marketing and SEO strategies.
  • Search engines need to know exactly what your content is about. This is key to having your content ranked higher, placing it on the first page of search results related to your keywords.

A Good Strategy For Keywords

  • A good strategy for your content marketing is making sure you understand what keywords you should be targeting. Make sure an audience exists for the keywords you choose to use.
  • Your keywords should not just be based on who you are and what your company does.They must also focus on what your potential customers are currently searching for online.

Take The Time To Develop A Keyword Strategy

Now you know what keywords your potential customers are using in their online searches. Let's take it a step further and develop a strong keyword strategy.

For content marketing purposes, think about keywords that are being searched in each step of the “buying process.” Here's an example of what I mean using the keyword “food”:

  1. Problem Recognition – This is when your potential customers realizes they are hungry. Their growling stomach reminds them that they did not eat today. They need to solve this problem.

  2. Information Search – During this process, an online user may search using the general keyword “food”, thinking about ordering something to eat online. Of course, the amount of sites that will come in the results will be massive. Such a general search term will bring up literally thousands of sites. They must narrow it down.

  3. Evaluation of Alternatives – This is where they will decide, specifically, that they want “spicy food.” Still too many results. This is where creative content marketing keywords come in to play. They search for “spicy food delivery Los Angeles” to narrow it down even more. Right there, on the first page, they will find “spicy BBQ”, “spicy Japanese food” and “spicy Italian food” to choose from. They choose an online site where they can order spicy BBQ to be delivered to their home in Los Angeles.

  4. Purchase Decision – After reviewing the site, their menu, prices and reviews, they decide to they want to place an order with you. They browse around the site. But, if they are anything like me, they already know what they want and that's all they think they want. So, they use your site's search engine to search for items they wish to purchase. They add the items they want to order to their shopping cart. With your site's automated help, they remember to add extra sauces, sodas and desserts to their order. Once they have completed their shopping, they are ready to make their purchase.

  5. Post-Purchase Evaluation – This stage is just as critical for placing keywords for content marketing. Your customer truly enjoyed your spicy BBQ meal and your delivery time. They would like to tell someone, possibly everyone. At this stage, they may search for “los angeles restaurants reviews” so that they can share their experience online. This search term will take them to a page on your site where they can post their raves about your food and service.

A Strong Voice Needs Keywords

A successful content marketing strategy must have a strong voice behind it. The stronger your voice, the higher the chances of your content being found online. Your strong voice will ensure that your content marketing information is read and shared online with others. With online content, the best way to show your voice's strength is with the use of valuable keywords.

Learn More About How To Use Keywords In Your Blogging Platform

Building a successful website no longer means just having a website built.  Success online is found through integrating traditional advertising, content marketing, social media and specific strategies to get your site found online.

Blogging is one of the most effective ways to build your website and build relationships with potential clients.  Learn about how to find, and where to place long-tailed keywords to get your website found.  

Download Your FREE Guide..........Just Click On The Book Below

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Related Attorney SEO Marketing Articles: 

Attorney SEO: Inbound Organic Search vs Outbound Paid Search

Attorney SEO: Attorney Facebook Advertising Can Get Blog Posts Found

Making The Case For A Social Media Marketing Plan For Attorneys

44 Blog Ideas For Attorneys #1; Google Trending Long-Tail Keywords

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Topics: Content Marketing Strategy, attorney internet marketing, attorney seo marketing, attorney marketing ideas, attorney content marketing, attorney seo, attorney seo writer, niche keywords, attorney long tail keyword

Attorney SEO: Inbound Organic Search vs Outbound Paid Search

Posted by Jimmy Hovey on Sat, Mar 17, 2012 @ 08:00 AM

Is Pay Per Click An Inbound Or Outbound Marketing Strategy?

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Topics: attorney internet marketing, attorney seo marketing, attorney marketing ideas, attorney content marketing, attorney seo, attorney, organic seo optimization, inbound vs outbound marketing, what is organic seo, organic seo strategies, attorney seo writing law firm

Attorney SEO: Attorney Facebook Advertising Can Get Blog Posts Found

Posted by Jimmy Hovey on Fri, Mar 16, 2012 @ 08:00 AM

A Different Perspective On Attorney Facebook Advertising....Are You Or Your Law Firm On Facebook?

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Topics: attorney internet marketing, attorney seo marketing, attorney marketing ideas, attorney content marketing, attorney seo, attorney, attorney seo writer, attorney facebook advertising

44 Blog Ideas For Attorneys #2 - Immigration Law and Case Law

Posted by Jimmy Hovey on Thu, Mar 15, 2012 @ 10:27 PM

Blogging Is An Effective Way To Build A Client Base For Your Law Firm...Need Some Blog Ideas?

Did you know that companies that blog get 55% more web traffic and 70% more leads than those that don't?

I write roughly 15-20 blog articles a week...needless to say I sometimes need some inspiration.  I thought maybe you have the same problem, so at the end of each week, I put together some ideas that you may want to consider for your blogs (weekends are a good time to write...unless you have 4 KIDS!!).  

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Topics: attorney internet marketing, attorney seo marketing, attorney marketing ideas, attorney long tail keyword, attorney marketing blog, blogging ideas

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...help small business owners like you who are frustrated that they have spent a lot of money in making improvements to their website and they are still not seeing leads come in as they expected.  Typically they have either hired a SEO consultant or put some money into Google Adwords to increase their rankings in search engines.  Now they either still fail to show up in the results or they are ranking for some keywords but not seeing any increase in leads. 

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Through your examples from personal experience in your own businesses you were able to communicate similar challenges you faced and what you did to address them and improve the business.

I’ve now got 2 pages of notes and ideas based on our conversation. You really got my brain working and the ideas flowing."

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