For an entrepreneur new to the world of business blogging, finding your voice can seem like a Herculean task.  Not to worry! Even if your writing background is minimal, uncovering the proper voice for your blog will be far less difficult than you might initially think.

Numerous articles are written on the importance of incorporating social media platforms into business plans.  However, when it comes to drawing new customers to your site, building search engine optimization (SEO) and establishing yourself as an industry thought leader nothing is more powerful than blogging.

What is b2b social media?

Establishing the foundation of a small business and fine-tuning its objectives can be one of the hardest aspects of entrepreneurship. Fortunately, thanks to the Internet and popularity of social platforms, there are many simple tips and tricks that can make this bumpy road a bit smoother. 

Infographics have been gaining popularity at a rapid speed! These graphic visual representations of complicated topics summarize and convey important points to tell a cohesive story through images.  I’ve combed through many infographics over the past several weeks and have located the best 5 inbound marketing infographics.

First, You Have To Understand SEO...

You’ve probably heard the term SEO used in conjunction with social media, marketing and content creation.  It’s likely you’ve also heard the terms SEO writer,  SEO content creator and SEO copywriter. Essentially, they all mean the same thing, an individual who builds search engine optimization through the use of writing or content creation. 

A Pinterest Business Page?

Pinterest is one of the fastest growing social platforms and largest driver of traffic to websites.  Now’s the time to jump aboard and take advantage of being an early business adopter of the site.  Those who are able to make Pinterest work for their business will surely reap big rewards.  Here are five simple tips to get you started with your Pinterest business page. 

Advantages of Facebook/Social Media Promotion

Social media marketing is one of the best ways to promote any type of business and drive lots of traffic to your website. This new form of marketing makes connecting with your target audience a cinch!  Although one need not receive a certificate or degree in order to sufficiently launch and execute a brilliant social media strategy there are a few general tips and tricks that should be followed in order to reap social media benefits. With over 995 million monthly users, ability to start a business page for free and simple usability, it’s no wonder Facebook is one of the most popular social networking sites. 

Pinterest is the third most-popular social network in the U.S., behind Facebook and Twitter.  This visually focused social media marketing platform is the fastest growing social platform and has become an extremely popular channel for brands of all shapes and sizes.  This is likely the case because Pinterest is similar to a search engine, often compared to Google.  If your business is hoping to capture the attention of social users then Pinterest is a platform you must build a presence on.

STEP 1: Invitation Request

Pinterest is currently a closed social platform so if you want to participate you’ll need an invitation.  Don’t worry it’s easy to get one! There are two ways to start a Pinterest account for your business: 1) Request an invitation directly from Pinterest OR 2) Get invited by a friend who already has an account.

Requests sent directly Pinterest can take as long as several weeks before you get an invitation. Once you’ve requested the invitation you’ll be placed on the Pinterest waiting list.  This can be extremely frustrating if you’re excited to get started.  While it might not happen immediately you will eventually receive your invitation.

If you’re lucky enough to know someone who already has a Pinterest account you can get your account started almost immediately. Simply ask your friend for an invitation and you will receive an email invite to join Pinterest immediately.  Guess what!?! I have a Pinterest account and would be thrilled to help you out! Simply click here to get your Pinterest invitation right away.   

Content marketing drives traffic and as a result is extremely important. Through the use of optimized and targeted content one can attract a specific audience and give that audience a reason to remain on a particular website or blog for an extended period of time. If your audience is inspired by the content you've created they will leave comments or even share the content with their networks. This type of action drives even more traffic to your site, further increasing your chances of making online sales.