Jimmy Hovey Internet Marketing Blog

Pinterest for Business Marketing: 6 Steps For Building Your Presence

Posted by Meaghan Edelstein on Sun, Sep 30, 2012 @ 08:13 AM


Pinterest is the third most-popular social network in the U.S., behind Facebook and Twitter.  This visually focused social media marketing platform is the fastest growing social platform and has become an extremely popular channel for brands of all shapes and sizes.  This is likely the case because Pinterest is similar to a search engine, often compared to Google.  If your business is hoping to capture the attention of social users then Pinterest is a platform you must build a presence on.

STEP 1: Invitation Request

Pinterest is currently a closed social platform so if you want to participate you’ll need an invitation.  Don’t worry it’s easy to get one! There are two ways to start a Pinterest account for your business: 1) Request an invitation directly from Pinterest OR 2) Get invited by a friend who already has an account.

Requests sent directly Pinterest can take as long as several weeks before you get an invitation. Once you’ve requested the invitation you’ll be placed on the Pinterest waiting list.  This can be extremely frustrating if you’re excited to get started.  While it might not happen immediately you will eventually receive your invitation.

If you’re lucky enough to know someone who already has a Pinterest account you can get your account started almost immediately. Simply ask your friend for an invitation and you will receive an email invite to join Pinterest immediately.  Guess what!?! I have a Pinterest account and would be thrilled to help you out! Simply click here to get your Pinterest invitation right away.   

STEP 2: Create Account

Your invitation has landed in your inbox and now all you have to do is click on the link provided. After clicking you’ll be brought to Pinterest’s welcome page. The next step is to sign up with either a Facebook or Twitter account.

Remember, you are creating a business account and Pinterest is designed for personal use.  This is fine and many business are using Pinterest but you must carefully create your account knowing your focus is business and not personal. Because of this you should use Twitter, not your personal Facebook profile, when setting up your account.   

STEP 3: 10 Pins that Fit your Businesses Personality

Step three is one of the easiest, select 10 images that fit well with your brand.  Pinterest will use these 10 images to suggest other boards and pinners who you might connect well with.

STEP 4: Create First Boards

Now comes the fun part, creating boards! These boards are where you will pin images so take time to figure out what types of boards would make the most sense and appeal to your audience. New boards can be added any time so don’t rush the process. 

STEP 5:  Build About Section

This step is extremely important. Keeping in mind that Pinterest was designed for individual use you will want to carefully walk through each step. Don’t go through the process to quickly and accidentally enter your actual name instead of the business name.  If your business is “Power4 Consulting”enter the first name as “Power4” and last name as “Consulting”. The first and last name are what appears at the top of your Pinterest account, you want to be sure the name of your business is front and center.  In addition, this is how people will find you when they enter your organizations name in the search box.

Additionally, provide a complete and accurate about section. Include your website and any other relevant social platforms or blogs.

STEP 6:  Start Pinning

It’s finally time to start Pinning.  Before you get going make sure you know the best types of images to pin, times, frequency and how to optimize all of your pins!  Consider locating similar businesses on Pinterest and check out what they’ve been doing.  I suggest not pinning more than 5 images per hour as to avoid annoying other users.

It’s not often that a new, exciting and usable social platform appears.  Early adopters will absolutely benefit and stand out their industry.



Who Is Meaghan Edelstein?

meaghan edelstein social media practioner licensed attorney
Meaghan Edelstein is the creator the "I Kicked Cancer’s Ass" blog and founded the nonprofit organization Spirit Jump to provide support to cancer patients everywhere with cards and inspirational gifts. 

Edelstein now shares what she learned about the power of social media to create a movement (I Kicked Cancer's Ass received national attention by the likes of Good Morning America, NPR, Cure Magazine, BlogWorld, NTEN and Mashable) as a social media speaker, conference producer, trainer/facilitator, and regular contributing writer for Mashable.
Meaghan is also the Co-founder and CMO of Mobile Dealin' and a licensed attorney in the state of Florida. 

Read a more in-depth overview of her experience at www.meaghanedelstein.com


Topics: pinterest for your business, pinterest for small business, pinterest for business marketing, pinterest business page

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