Infographics have been gaining popularity at a rapid speed! These graphic visual representations of complicated topics summarize and convey important points to tell a cohesive story through images. I’ve combed through many infographics over the past several weeks and have located the best 5 inbound marketing infographics.
1. Inbound Marketing vs. Outbound Marketing
This clever infographic was created by CMS Wire to show the vast difference between an inbound marketer and an outbound marketer. The bright colors and fun images quickly draws the attention of any browser. Additionally, it provides extremely useful information around the decline of outbound marketing, the rise of inbound marketing and why the latter is more beneficial.
2. The Marketer’s Simple Guide to Creating Infographics
Blogger Anum Hussain posted this next infographic on HubSpot’s Inbound Internet Marketing blog. Hussain’s infographic teaches marketers how to build their very own infographic using PowerPoint. If you’re as excited about infographics as I am this one should be at the top of your favorites list because it empowers you to build your own.
Another HubSpot Inbound Internet Marketing infographic! This time the infographic is dedicated to giving a closer look at how marketers are using social media. More specifically, the infographic uses results from the 2012 annual SEOmoz industry survey to demonstrate how marketers are truly using social media.
This infographic is a bit unique because it runs horizontally rather than vertical. In addition to looking different the inforgraphic contains a wealth of valuable information. This visual diagram walks readers through how to master the four key steps of modern sales and social marketing; attract more leads, create social profiles, benefit from social collaboration and drive social ROI.
5. Visual Content Trumps Text in Driving Social Media Engagement
Global communications company M Booth and media measurement and analytics company Simply Measured are responsible for our last infographic. With funny images, a strong color pallet and valuable information, Storytelling One Frame at a Time, is a strong inforgraphic that walks the reader through powerful social media statistics