What is b2b social media?
Social media is a powerful tool for engaging business audiences. The ability to present immediate and direct messages to an audience you want to reach provides companies an opportunity that simply did not exist before social media.
With social platforms like Facebook, Twitter, LinkedIn, Google+, and Pinterest organizations can immediately reach their audience and provide them with valuable information.
Incorporating social media into your overall communications strategy can help you meet goals more easily, effectively and efficiently. This is especially true if your strategic plan includes providing people with more information about your business, directing them towards your website and driving more foot traffic into your business. Social media features like sharing, commenting and re-pinning help push messages out quickly.
What is social media and how can it fit into your business?
A social media presence can help you meet both your personal and professional objectives. While utilizing social tools keep in mind that all your actions, both positive and negative, contribute to your organizations online reputation and over-all image. Therefore, it’s important to think before you publish, tweet, pin etc... Everything you share can be seen by all and people will form opinions about you and your business based on what you put out there.
So, what is the best social media platform for B2B marketers to connect with their audience?
The answer is, it depends. Let’s look at how some of the mediums can be used to meet your needs. For a professional business or group the following can be a good start:
We suggest the primary component of a solid social media business plan should be weekly blog posts. Blog posts should cover news and topics designed to increase your business’ recognition and position as a thought leader. Posts that share information about current events, activities, and areas of expertise within your industry will get you far.
Businesses should create Facebook Pages and build strong communities and active "Likers". The Facebook Page can be used to update the community about company projects, share pictures and video and push out your weekly blog posts.
This social platform can be used to start and engage in discussions surrounding your industry. Expertise, awards, honors, news and much more can be shared via this social media platform.
This social channel is yet another essential part any businesses social media plan and works to expand the reach of the business message. Through tweeting you can promote your company, build reputation, expand your reach and promote your businesses other social networking activities/sites.
What is social media and how can it transform your business?
The opportunities are limitless if you take control of the numerous opportunities out there. Through the use of various social media tools, your message can be shared in real-time and on regular basis. Create and follow a strategic plan and you can successfully position yourselves as a leader in your industry.
Want some help with how to implement b2b social media?