Can I Find Your Business Online?
You may have the best products or services on the market. Your expertise may be supreme and customer service like no other. But, if people don’t know your business exists and have no way to find it, you may as well shut the doors and go home.
Content marketing is one of the most effective, contemporary, methods for attracting potential customers. Additionally, content marketing is fairly inexpensive making it a more affordable option for small businesses on a tight budget.
Every business is part of an industry. Each industry has an abundance of knowledge and information. Your business has information relating to the products and/or services you deal in. And, your customers have information on how they use and want to use your products and services. All this valuable information can be transformed into content marketing.
There are many ways to run a content marketing strategy. While some people focus on pushing content out onto a large number of sites with little to no thought or consideration, it’s recommended a more strategic approach be used. Here are some suggestions on how to best develop a content marketing strategy:
1. Understand Your Target Audience:
Focus on the type of customer you want to attract. Consider your target demographic including location, hobbies, buying habits etc... List these qualities and then list the types of websites your audience would be most likely to visit.
2. Uncover Product or Service’s Value to Your Target Market:
Visualize how your target customer would use your business solutions and map out the specific qualities that differentiate your solution from others. Much of this should be part of your overall marketing strategy.
3. Undertake Research on Several Websites to Post Content:
Consider social media sites such as Facebook, Twitter and LinkedIn as good first steps. Look at industry blogs, trade websites, and perhaps local community sites to post content.
4. Unerringly Participate in Online Conversations on a Regularly:
Once a day at the least, post information, feedback, stories, or other snippets of data that will attract your target market. This can include promotions, coupons, contest, and special event notices.
Once you’ve started your content marketing strategy be sure to keep an eye on your results. Revisit your techniques and methods on a weekly and monthly basis. Look at the metrics to determine what is working and what is not and be prepared to adjust quickly.
With the right type of content marketing strategy your business will attract new customers, engage current ones and allow your business to thrive.