Jimmy Hovey Internet Marketing Blog

Why Content Creation Is So Vital To Attorney Internet Marketing

Posted by Jimmy Hovey on Mon, Jul 23, 2012 @ 08:00 AM

Without A Strategy For Attorney Internet Marketing, Clients Will Not Find Your Websiteattorney internet marketing strategy

A Internet marketing strategy utilizing content is a new, innovative way of marketing your law firm online. This technique uses the creation and distribution of relevant, valuable content to attract new visitors to your website.

A good content strategy will attract a niche audience, and encourage them to engage with you online.

Building Customer Relationships and Loyalty

Internet marketing strategy is an art, not just a technique. It requires finding creative ways to communicate with your online visitors without attempting to sell them anything. You provide your niche audience with information related to your product or service, that would be of value to them.

The heart and soul of this technique is the premiss that these online visitors begin to trust your company as one that is skilled in your field.

This trust builds a customer loyalty, so that when they are ready to make a purchase, they will be more likely to purchase from you because you have established a relationship with them. 

Not much different than traditional networking, but your audience is now worldwide, not just your local Chamber of Commerce.

Internet Marketing Strategy HAS To Include Content

A productive marketing strategy will include a content creation plan that strives to achieve multiple goals. Here are just some of the advantages of acquiring clients through Internet marketing utilzing content:

  • You are able to share innovative ideas – loyal online visitors are the best critics and experts to help you come up with better ideas to attract and keep customers.

  • Lead generation from building trust– generating customer leads by piquing their interest in your business' service or products.

  • Increasing direct sales – increasing traffic, while providing useful, relevant Internet to users, will help increase direct online sales.

  • Introducing your brand – tells consumers what your brand is, what it is about and the language behind it.

  • Retaining long-term customers – create customer loyalty that keeps online buyers coming back to buy from you again.

What is a Internet Marketer?

A Internet marketer, also known as a Internet engineer, describes a new type of Internet strategy marketer who concentrates more on inbound marketing than the old-fashioned, traditional marketing methods to bring more traffic to your website.

The problem that most business owners run in to is the lack of time to get the content creation done in a timely manner.  Maintaining the website typically takes a backseat to more pressing matters. 

Savvy business owners who understand the value and importance of online marketing hire these folks to get it done for them.  Here are some of the goals an Internet marketer will focus on:

  • Create relevant, useful content for your online visitors.

  • Optimizes you're content so that it can be found by online users via internet searches.

  • Distributes various types of relevant online content to engage and occupy your customers via social media interaction.

  • Analyzes your site's performance using data tools, and makes changes accordingly.

Internet Marketing Methods

Now that you have a better understanding of Internet marketing, it's time for you to start building your Internet strategy program. Encourage all of your employees and sales team members to actively participate.

This will help you provide a larger variety of content from various contributors.

Here are three creative ideas to help with your Internet strategy program:

1. Start A Blog –

Build a company blog and contribute to it regularly. Allow visitors to post comments and share Internet with their network members using social media widgets.

2. Comment On Other Blogs –

Many people do not know this, but commenting on other users' blog posts is another Internet strategy that can help bring visitors to your site. Visit related blogs, and post relevant, original, interesting comments that can lead visitors back to your site or blog.

3. Create Advanced Contet Such As A Free Ebook –

Online visitors love free downloads. Provide your customers with comprehensive ebooks that can be downloaded directly from your site or blog.

4. Re-purpose Existing Content

You may already have lots of content existing, you just need to get it aligned with your Internet marketing strategy so that you are able to put the content to good use.  For more on ideas on how to re-purpose content, see "Effective Marketing Strategies: 10 Ways To Re-Purpose Your Content", an article that I wrote so that businesses would see the value of the existing content they already have.  

Get Started Now

Many small business owners are much too busy working on the success of their companies to dedicate quality time to their Internet strategy.

If this is you, it may be more productive to hire a professional Internet Marketer for assistance. Your Internet Engineer will help you bring more valuable traffic to your website, and increase your online sales.

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Topics: attorney internet marketing, attorney seo marketing, attorney marketing ideas, attorney seo, internet marketing strategy, attorney content writing, attorney seo services

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