Are You Using Video Yet For Your Small Business?
Search engines really like videos. But, your videos need to be optimized for search engine performance in order to bring qualified traffic to your website.
Optimizing your video content is the only way to let search engines know that they are out there.
Here are the 7 video marketing secrets:
- Title - Your video title must include relevant keywords. This helps bring organic traffic. Use titles that make sense and are attention grabbing. Remember, just like with web page names, search engine spiders crawl video titles the same way.
- Description – This is another place where keywords are vitally important. There's a maximum character count. “Content is King”, according to Bill Gates. Use the maximum allowable characters to create thoroughly written descriptions. Always include a link that will lead users from your video content back to your site, blog or other relevant content pages.
- Tags – Tags are a way to add numerous relevant SEO keywords without finding creative ways to add them to content. This is the area where you just list keywords to the max. Good titles, descriptions and tags as a group, will ensure increased traffic for you, using this content strategy.
- YouTube Channel – According to Nielsen Wire, one of the top two rated digital media statistic firms, YouTube is still the leader in video streaming. 16 billion videos were viewed in May 2012 alone. See May 2012: Top U.S. Online Destinations for Video for details. Therefore, once your video content is SEO-friendly, you must upload them to your YouTube channel for maximum viewing potential. Don't forget to provide deep links to relevant content on your blog or site.
- Syndicate – Video syndication makes it easier to share your video content across multiple platforms with just one upload. For example, you can set your YouTube channel to syndicate all uploads to your small business Facebook Page, Twitter account, Google Reader, orkut or MySpace page. Updates and links are automatically sent to these networks when you upload a video. YouTube calls this their “AutoShare” feature.
- Embed – As a good content strategy, always embed your videos in relevant online locations. This includes, but is not limited to, related web pages, blog posts, neighborhood pages, other video streaming locations, etc... The more places your video content appears, the more popular it becomes to Google and other search engines.
- Social Media – As I always say, this social media is the fun part of your inbound content strategy. Be sure to share your videos on your social media networks and social bookmarking sites. This doesn't just provide more places for search engines to find your video content. It provides your online fans with a way to interact with you and share your content with others online.
Get Video Content for Your Content Strategy
Videos should play an active role in your content strategy. They provide interactive user experiences, keeping online visitors focused on your content longer.
It is one of the fastest growing forms of online content available. ComScore, Inc. is the other leader in digital media statistic firms. They released a report showing that there were 36 billion online video views in May 2012 alone.
This means that the majority of your target audience is seeking video content on the topics they are researching. See May 2012 U.S. Online Video Rankings for more details.
Do You Need Help Creating Valuable Video Content?
A content strategy advisor can help you implement video content that can be valuable for your site or blog's SEO performance.
Contact an advisor today for assistance with your video content strategy.