First, You Have To Understand SEO...
You’ve probably heard the term SEO used in conjunction with social media, marketing and content creation. It’s likely you’ve also heard the terms SEO writer, SEO content creator and SEO copywriter. Essentially, they all mean the same thing, an individual who builds search engine optimization through the use of writing or content creation.
What is SEO?
SEO stands for Search Engine Optimization. It's all about optimizing your site in an effort to increase the likelihood that your website, or blog, will appear when users search on Google, Yahoo, Bing and other search engines. SEO is all about the proper and consistent use of keywords.
What is SEO in Relation to SEO Writers?
SEO writers, content creators and copywriters are all people who create content for websites and blogs. This content is created with the purpose of pushing your website or blog higher in search engine results. Search engines work because they deliver the most relevant results to end-users searching for information.
Keep in mind, people use search engines to find answers to their questions. When a search engine says your blog or website has the answer that’s extremely powerful. SEO writers are the people who help position your website or blog as an authoritative source.
How Do People Arrive at Your Blog or Web Page?
Keywords are used by SEO writers to optimize your site SEO. The keywords are what generally land new readers on your site. If someone searches keywords or key terms used consistently by your SEO writer it’s likely that person will find your site.
It works something like this, a person enters a particular word or set of words into a search engine, such as Google. The search engine crawls different sites, looking for those keywords. Next, they evaluate the content to decide whether the content is actually relevant in relation to the entered keywords. Because your content appeared to be relevant, it was one of the suggestions the search engine made.
What is SEO in Relation to Creating Content?
Your SEO writer is responsible for making sure your content includes relevant keywords. Here are some things an SEO writer must take care of to ensure your site has top-notch SEO:
Stay up-to-date on what keywords your target audience is searching for. There are tools for this, such as Google Keywords. These tools give real-time analysis on keywords that online surfers are putting into search engine quaries.
Create content based on keyword analysis. A quality SEO writer won't just randomly throw keywords into website and blog content in an effort to manipulate search engines. They will find creative ways to ensure important keywords stand out and fit seamlessly into the content.
Pay attention to keyword density. SEO writers understand the difference between optimized keywords and keyword padding. Search engines frown on keyword density of more than 2.5 percent. Some even penalize sites with content that has a density of over 3 percent. They are experts at knowing exactly where to place keywords. This is important because of the way search engines read and rate content in relation to keywords.
What is SEO to You?
It's imperative you have a web presence in order to build brand recognition. As a business site or blog owner, SEO can mean the difference between owning a site with very limited visibility and having a site that continually enjoys regular increases in traffic. Your site must be SEO friendly in order to attract visitors.
So, what is SEO?
SEO is the key to positioning your website or blog as the place that holds the answers.
Ready To Position Your Website?
We work with SEO Writers from across the globe to maximize the exposure of your website. From a pool of over 75,000 writers, we can develop content for your website to get you found online.
Remember, Google doesn't care WHAT your website LOOKS like, It only cares about what your website SAYS! Ready to get started?