What The Heck Is Mozrank Anyway...?
When it comes to determining how authoritative and popular a given site is on the web, there are a few different tools that you can use to gauge such a thing.
While Google's PageRank tool is the most popular way to gauge how well your site is doing at a glance, you should also pay attention to your Moz Rank in order to get a comprehensive picture of how well your efforts are paying off.
Example Of Moz Rank vs. GooglePage Rank
Here is a graph looking at the beginning of a new effort to modernize my families Electrical Contracting website. The time frame shown in each graph is from August 2010 to Current.
Moz Rank Graph - August 2010 - Current 2012
Google Indexed Pages Graph - August 2010-Current 2012
As you can see by the 2 graphs, there is a direct correlation between the increase in indexed pages to the increase in Moz Rank. The more pages you have, the more opportunities to rank and thus increasing Moz Rank over time.
So what's the difference?
Let's take a look....
So, How Is Moz Rank Different From Google Page Rank?
While there is usually a strong correlation between Google's results and those of Moz Rank, the latter uses a different algorithm than the aforementioned Internet titan.
Google's algorithms have many caveats and exceptions that are used to arrive at their calculations that can keep a page rank lower than it ought to be. (These parts of the Google algorithm were often implemented in order to cull poor quality or spammy results from their ranking system, and keyword usage plays a heavy role in the Google page ranking algorithm as well.)
Moz Rank's calculations come from a simpler algorithm that evaluates the popularity and authority of a site by how often that site is linked to by other high-traffic web pages.
The more frequently your site is linked to by other pages with mid to high levels of popularity, the higher your Moz Rank will be when all is said and done.
Additionally, it should be noted that unlike Google, Moz Rank does charge a fee in order to break down the results of a specific site ranking.
Why Should I Pay Attention To A Slightly Different Analysis?
Because the breakdown of the traffic you have received from different sites, as well as a holistic analysis of how well your specific marketing efforts have done, can be an invaluable tool when it comes to refining your online promotional plans.
Additionally, it should be noted that not every Moz Rank is identical to Google's page analysis. It pays to know where any disparities might be between these rankings for best results.
The more you know about your page rankings with both services and how to increase your authority and popularity with each, the easier it will be to target your marketing efforts more effectively. As you refine your marketing plans once you have evaluated the best course of action, the easier it will become for potential clients and customers to find your site in the chaotic ether of the web.
Content Marketing Is The Difference
As you can see from the graphs above, there has been a significant increase in the amount of indexed pages which in turn increased my Moz Rank. I did this through Content Marketing. I learned how to create content, optimize that content for SEO, promote the content via social media, convert visitors to leads and analyze my results on the go.
By understanding how those 5 elements fit together, you too can shift the direction of your current website. I wrote an E-Book about it for you, so you could learn the reasons why and some of the steps I took to create a content rich website. You can click the button below to download the FREE E-Book.