Jimmy Hovey Internet Marketing Blog

Contractor Website: 10 Simple Tips For Building Quality Links

Posted by Jimmy Hovey on Wed, Apr 11, 2012 @ 02:39 PM

Simple Tips for Link Building Strategies

It can be simple to create and implement a quality link building strategy. All you need is some good tips and a passion for your business. Your passion will drive you to want to attract new customers retain your current ones.

If your company does not have a website yet, you need to get one. If and when you do, it is important to have an inbound marketing plan to bring visitors to your site.

Here are 10 link building strategies that can help bring potential customers to your website:

  1. Internal Links – These links are the links located within your website.


  • Ensures that search engines spiders find and index all the pages of the site.

  • Builds keyword relevance related to a certain page on the site.

  • Increases PageRank of popular internal pages.

  1. Comment Links – These links are mostly left by blog and site review visitors as a part of your incoming link building strategies.

  • Allow your visitors to add one URL to the comment field only.

  • Do NOT allow links or anchor text in name or other fields. May be seen as spam by crawlers.

  1. Authoritative Domain Links – Links to sites considered authorities in their niche.

  • Contain, literally, thousands of pages of unique content on many subjects.

  • Includes links to other content related to a particular subject.

  1. .gov and .edu Links – Links to and from government recognized agencies and and educational institutions.

  • Considered the grandfathers of authoritative domains and link building strategies.

  • Provide very high SEO ratings if you can get them to link back to you.

  1. Deep Links – Links directly to specific pages or images on your site.

  • They help search engines find quality content located within your site.

  • Helps build keyword relevancy throughout the entire site.

  1. Local Links – Links to local businesses. Very important for your local link building strategies.

  • Builds quality links to authoritative businesses in the area. IE, Chamber of Commerce, Better Business Bureau, etc...

  • Builds SEO rankings, helping local customers find your actual store front.

  1. Link Baiting – Generating incoming links by creating content that engages your visitors.

  • Google considers this the most dependable of all long-term link building strategies.

  • Rule to Follow: Create content that your site visitors will feel they just have to share with others.

  1. Press Release Links – Links from reliable press release firms that provide quality content for your link building strategies.

  • Provides quality backlinks from respected news sources.

  • Add links to relevant press content very deep within your site as part of your link building strategies.

  1. Reciprocal Links – Relationship building links. Link to us, we'll link back to you.

  • Can be very effective when linked to relevant content within your site.

  • Should be used as a deep linking method, not banners and unrelated ads.

  1. Social Media Links – This part of your link building strategies can actually be very fun!

  • Gives your online visitors a way to interact directly with you, your company and team members.

  • Allows an easy, interactive way for visitors to share your content with others, increasing your site visibility.

Don't Wait! Get Started Now!

As you continue to develop and re-develop your link building strategies, the steps above will become second nature to you. Some of the tasks can be fun, as you interact online with your customers and potential clients. Other tasks may seem daunting as you try to run your business.

Learn More About Contractor Marketing

Building links to your site is just one of the ways that you can implement to bring website traffic to you.  Link building is part of an overall strategy using content marketing to grow you business.  I put together a 36 page e book to show you the entire strategy and the other steps needed to get your site found online.  It's a Free download, just click on the book cover belowbelow.



Topics: marketing for contractors, contractor leads, contractor advertising, contractor websites, contractor web 2.0, contractor marketing systems, contractor website, contractor web site, building links to your site, link building practices

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