Jimmy Hovey Internet Marketing Blog

Contractor Websites: 4 Ways To Build Your Content Marketing Blueprint

Posted by Jimmy Hovey on Tue, Apr 17, 2012 @ 08:50 PM

It Is Easy To Spot Contractor Websites With No Content Strategy....How About Yours?

Even If You Go To A Web Designer, They Will Most Likely Ask You For Your Content

Not Sure What to Write, How To Write?4-ways-to-inspire-and-build-your-own-web-content

One of the most difficult projects I have had when building my own websites is building the content

Even if I was able to write it, I was never really sure if I was using the right words or not. 

About 2 years ago, I decided I was going to learn everything I could about marketing online. 

First You Have To Understand Why Content Is More Important Than Design

The first thing I learned was the importance of content.  I was always focused on the look of my website more than what it said. 

It was easy to hire a website designer, but even then, they still asked for my content. They were focused on the programming and making the site work, they typically didn't care much about the content.  

For me, writing for someone else has never been a problem, but writing my own...easy to put at the BOTTOM of the list.

Having A Hard Time Writing Your Content?

I thought maybe you might have the same problem so I came up with some ways that might help you get started.  You should always start with a content strategy....(see my definition of strategy here...apply to web content) Thinking through your strategy will help guide you in a direction that will help move you along. 

Like a set of blueprints, you have to have an idea of what your building before you start or all you would have is a mess. 

A Successful Content Blueprint....

The right strategy will draw a target audience to your website or blog and provide ways for your visitors to interact with you online.

I am here to help inspire you (...move you along...give you a kick in the pants...) with some ideas to build a content strategy that will help attract your target audience and turn them into loyal online customers.

Let's take a look....

4 Ways To Get Content Ideas For Contractor Websites

Anyone can build a website. It takes time and patience to properly market it to build a loyal fan base within your target audience. Content marketing is one of the most innovative ways to achieve this. Actually it is the ONLY way you will get Google's attention. 

A content strategy is no where near as difficult as it sounds. But, it does require some effort on your part to make it successful. Following these content strategy tips can help make it much easier:

  1. Listen to Your Customers – Provide a way for your customers to share their needs and concerns with you. Listen to what they are saying and do what is needed to help solve their problem.

  2. Be Consistent – Be consistent with your message. Your content marketing strategy should include a brand image or slogan that should be used regularly throughout your online presence.

  3. Use Site Analytics – You should be monitoring your sites' performance. Real-time analytic tools can help you see for yourself which marketing tips and tools are generating the most traffic, likes, shares and Retweets. Make changes to your content marketing plan accordingly.

  4. Pay Attention To Keywords – Use reputable keyword tools to help you optimize your site or blog. These tools help you understand what words your target audience are using in online search engines. Make changes to your landing page, page descriptions and online content according to the most popular keywords searched.

Think About How You Talk To Your Customers

Your content marketing strategy should include ways to educate your target audience on your product or service, without trying to sell them anything directly.

If your struggling with being to "salesy", then record yourself talking to a customer on the phone or let them know you are working on building content for your website and you need to understand how you communicate with customers.   

Afterall, most people who want a website have someone do it for them.  You just have to recognize that it is as important to have the correct wording on your site as it is to have it look good. 

Your content should provide valuable information that shows your customers that you are very educated about your niche and skilled with your services.

Get An Introduction To Content Marketing

Forming the strategy for your content is only one part of implementing a successful content marketing plan.  Download my FREE E-Book I created called,  An Introduction To Content Marketing.  The web isn't going to go away, so you need to learn about it right now before your competition gets there first.  Click the button below for your copy.

 free-e-book-introduction-to-content-marketing

How do you generate content for your website?

Like my article?....Have more questions you need answered?...Just leave them in the comments below. 


  

Topics: contractor school, contractor leads, contractor advertising, contractor marketing ideas, contractor websites, contractor marketing systems, contractor, contractor website, contractor web site

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