Is "Traffic" Really That Important?

what-is-social-media-and-why-it-is-important-to-business

Social media is often overlooked as an important tool for generating attention which leads to traffic to your website. I often get told that "traffic isn't all that important", but in reality it is critical. How many leads will you generate from your website with 0 traffic? This one should be easy to figure out, 0.

So maybe your one of those skeptics that proclaim traffic is not all the relevant, but I would disagree. Traffic as the ONLY metric to measure your site is wrong. But Monitoring actual leads generated along with several other metrics must be analyzed to get the complete picture.

You need a certain amount of traffic to generate a level of leads that helps drive new sales from your website.

Lead generation is a numbers game....whether your talking call center or web marketing..the greater the number of attempts or leads generated, the better the chance for making a sale.

How Do I Know? Social Media Accounts For 50+% Of Overall Web Traffic On This Site

In the past month, I have generated nearly 1,200 visitors to my site.

Of those visitors, over 50% have come from my participation in social media. The traffic from social media has increased dramatically from a new strategy I put into place about 2 months ago.

So what's the difference?

In the previous month, I generated 7 total leads for the entire month which only had 1 lead from social media. I then improved my strategy and participation.

This effort resulted in 17 leads for the month and 7 of those leads came directly from social media participation. Therefore I increased my social media participation, increased my traffic on my site and more than doubled the amount of leads I got over the past month.

How To Adopt a Social Media Strategy For YourBusiness

Social media is an important part of business networking and marketing because it allows people and businesses to contact each other and stay in touch at their own convenience.

It also allows a business an online presence, which can be built from a foundation of reputation as well as the image they would like to convey.

Social media has quickly become one of the most important conduits for individuals looking to connect and explore within the realm of goods and services.

Developing a social media strategy is one of the most important and crucial steps a successful business can take is to get their business attention online.

What Is Social Media Relative To Other More Traditional Business Outlets?

Social media is a way to connect to all people, especially those who are more computer and technology literate as well as the younger generations who have grown up in a time where, for them, the Internet has always existed.

These people tend to build connections and friendships online as well as make social judgments relative to real life from the images and presences they see online.

That is why it is so important for a business to become involved in social media, because it keeps them fresh and relevant to the consumers they are most frequently reaching out

Use Social Media To Target Specific Audiences

Another major advantage to the use of social media is the way in which a business can target a specific audience or demographic through its online presence and behavior.

In this way, businesses can save both time and money by connecting straight to their target consumer population while maintaining their present clientèle.

Social Media Is Better Than A Survey

Social media outlets often let people review businesses as well, and in this way business owners and managers can learn about how they are perceived and cared for within their own community and around the world.

Social Media Increases Your Customer Reach

Customers can connect with each other to share reviews and insights, allowing you to reach a much broader audience base than you normally would be able to using any other media outlet or campaign.

What Is Social Media's Role In Your Business Model?

There are so many useful and relevant tools for businesses and individuals contained within the social media platforms that it only makes sense to create and maintain an online presence.

This presence also allows you to connect with other professionals in order to build business connections and partners.

Imagine the possibilities when you are able to connect with other professionals from around the world without having to leave your home or place of business, all for free!