Jimmy Hovey

Content Marketing Strategy: 5 Easy-To-Implement Content Topic Ideas

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You Have To Stay Focused

When you're writing a web page, your web content needs to be focused and interesting. It should catch your online visitors' attention within the first couple of seconds. It should speak directly to your target audience.

Find Your Niche & Your Target Audience

• Stay focused on your niche. Your niche is who you are, what you do and what you stand for. It is your expertise. Your content should always be about your brand and what you do. Don't dabble into other areas that are not related to your company's niche. Only write about what you know.

• Niche marketing involves deciding who your target audience is. This is based on what audience may be looking for your product or service. This is the audience you should focus on when writing a web page.

5 Easy-To-Implement Content Topic Ideas

I've searched this topic online too many times to count. No matter how many sites or blogs I visit, none has yet to give me straight-up, flat-out, plain and simple ideas. I had to come up with a simple process on my own. Here are five easy to implement ideas to help you create content for writing a web page:

1. Product Information – Write a blog about your product or service. Don't try to sell it. Just tell your audience exactly what it is your product does or service provides. Let them read for themselves how it could benefit them.
2. FAQs – Writing a web page dedicated to FAQs is a great way to build potential customer trust and retain current customer loyalty. Try to predict questions potential buyers may have about your product or service. Write content that answers these questions. You can also tackle customer inquiries on this page. (Even better....make a list of FAQ's and write a blog post for each)
3. How-To's – Write articles and blog posts about “how-to” do something simple related to your niche. A good example of this would be content provided by Home Depot online. One YouTube video, “How to Replace or Install a Ceiling Fan”, gives step-by-step instructions. This helps build more consumer trust in their brand. It will also help consumers make their Home Depot shopping lists for the items used in the video.
4. Do-It-Yourself – DIY Solar Panels has a blog post that gives do-it-yourself instructions on building your own DIY solar panels. As inexperienced people read this blog, it immediately becomes evident that this is NOT something they can do themselves. They need to hire a professional. Since DIY was willing to provide the information for free, this trust factor almost certainly means visitors want to buy from them when they are ready.
5. Current Events – Everyone follows major current events. Try incorporating them into writing a web page. Be sure to use the topic in relation to your niche. Here is an example of a recent current event:

• Current Event: NBA Lockout Continues

• Your Company Niche: Home Loan Refinancing

• Your Blog: NBA Lockout Affects Home Loan Refinancing

• Your Content: Tell a story about how sports bars and restaurants are losing money because of the lockout. This is causing a strain on the economy that is directly affecting the mortgage industry, etc...

Niche Target Audience Marketing

This marketing method involves developing an inbound marketing strategy that seeks to solve the problems of your targeted audience with your niche. Do some online research. Find out what your competitors are offering, and what your potential customers are searching for online.

Then, provide content to help them with the issues they are searching to conquer. They have needs. Your job is to try to supply them online. In time, this will help to increase your online sales. 

Learn More About Content Marketing

Still not getting Content Marketing?  It takes awhile really...here is a FREE E-book to help you out.  I wrote it for people like you who are interested, but yet not quite sure if it is for them. Check out the numbers....you will be surprised..Download it today!