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The Inbound Professor Blog

How to Use Web Analytics to Tell if Your Website is a DEAD Zombie

Posted by Jimmy Hovey on Sat, Apr 23, 2011 @ 07:00 AM

Grading your website...

Internet marketing has a bit of mystery surrounding it.  There are many out there who don't like to take the time to explain exactly how to create an effective website that generates consistent leads. 

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Topics: Inbound Marketing Strategy, Use Web Analytics, How to Use Web Analytics

Part 1 Content Strategy: A Skunk, Firetruck & Website the Same?

Posted by Jimmy Hovey on Wed, Mar 16, 2011 @ 07:00 AM

This story actually happened last Friday evening, TRUE Story!

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Topics: Inbound Marketing Strategy, Content Marketing Strategy

How to Stake Your Claim with Google Using Inbound Marketing Strategy

Posted by Jimmy Hovey on Thu, Feb 24, 2011 @ 07:08 AM

3 Common traits between World Wide Web vs Wild Wild West

Settling the West Like Google?

Back in the early 1800's, settlement in the United States began in the Western states. In an effort to encourage development, The Homestead Act was put into place. 

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Topics: Inbound Marketing Strategy, Inbound Marketing Plan

How Inbound Marketing Strategy Creates "NEW" Four P's of Marketing

Posted by Jimmy Hovey on Tue, Feb 22, 2011 @ 07:00 AM

Inbound Marketing Creates 4 "NEW" P's of Marketing;

What About The "Old" Four P's

I still remember learning the four P's in Advertising class with Mr. Ellis back in the early 90's.  This has been the tried and true focus of marketing for over 50 years. Are the 4 P's still relevant today in an online world?  I say no, there is a new set of 4 P's.....

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Topics: Inbound Marketing Strategy, Inbound Marketing Plan

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