What are Keywords?
Keywords are those words that your target market is using to type into whatever search engine they are using.
When you understand keywords and how to use the correct ones, you will begin to see a shift in the traffic to your website.
This also assumes that you optimize your website with the proper placement of keywords. Knowing your keywords isn't good enough to compete for placement on the top of Google search results.
Finding your long tail keywords will fundamentally shift the amount of traffic to your site.
You need to find the right keywords and combine those words to form the ideal long term keyword phrases.
Where do You use keywords?
Keywords impact:
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2-3 times within your website text
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Within blog postings
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Use in your URLs
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Page titles and headings
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Meta-keywords
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Meta description
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Descriptions of images or alt text
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Tags
Keywords are used everywhere on your site. As you can see from the list above, if you don't utilize the right long tail keywords you will not attract visitors to your website.
Google looks for new and fresh content. But if you utilize standard anchor text words without understanding key long-tail combinations your website marketing strategy will not be successful.
How many longtail keywords do you need?
A solid long-tail keyword strategy should have no less than 300 to 500 keyword combinations. This will take you some time, but this time will be one of the best investments you can make in your business
If you don't get this right, your website will be useless.
How do you find the right keywords?
The best way to figure First off, you start with the obvious.
What is your business about? List out as many combinations as you can think of when describing your business.
Once you've done that then you must find the "long-tail" combination of these terms.
An example of long tail keywords
For example, let's say you are a plumber. The choice of that word is very broad. The chances of youranking for that term plumber would be very slim.
The term plumber by itself is a difficult word to rank for. Therefore, you need to think about multiple combinations that describe plumber.
For instance:
[plumber]
Atlanta [plumber]
Atlanta [plumber] residential
Atlanta [plumber] residential Jacuzzi tub
The word plumber is between brackets. This indicates the term plumber as the anchor text.
The three lines after the plane anchor text shows how multiple combinations will help identify your website by relating it to the anchor text plumber.
As the longtail keyword gets longer, your target customer base will be more narrow than if you just use the anchor text term. You initially may think that narrowing your target market would be a bad thing.
Actually it is a good thing. Long-tail keywords allow you to focus on the customer that you want.
Wouldn't you rather spend time with a customer who you already know has an interest in your product or service?
Use Google instant search to find keywords
A simple way to test different types of keyword phrases is to simply use Google. This will help you see how many listings are out there.
By using Google's instant search you can type in your keyword and see multiple combinations as you continue to add terms.
By simply utilizing Google you will be able to see if the terms you've chosen are in alignment with the types of phrases that coordinate the term plumber.
If you're not sure how to do this, get some help. This is one of the most important aspects of your Internet marketing strategy.
How many longtail keywords do you need?
A solid long-tail keyword strategy should have no less than 300 to 500 keyword combinations. This will take you some time, but this time will be one of the best investments you can make in your business
If you don't get this right, your website will be useless.
Download a FREE sample keyword research report
If you are interested in seeing how we approach finding keyword phrases, look at a recent keyword research report for ABC telecommunications( not the real name, as you will see from the text in the report) that I did for a client back in December.
This is a 32 page report that you may download to get a feel for how detailed, and how critical keyword research is to the success of your website.
We can help!
If after you take a look at the report,you need some help identifying the appropriate keyword phrases for your business, we can help.
Click here to get a free 30 min. analysis of your website. I will show you numerous opportunities within your existing site to improve your keyword optimization.