Why Blog?
In order to get your website found, you need traffic. One of the best ways to attract visitors to your site is through compelling content. You need to give people a reason to want to come to your site.
The best delivery method for delivering content is a blog. Not just any blog though, you must have a well thought out blogging strategy in order to successfully bring traffic to your website.
Why Bother?
55% More Website Traffic
Companies that blog get 55% more visitors than companies who don't blog. You want traffic, you need to blog.
Remember I said you need traffic, blogging is the best way to generate that traffic.
Builds Indexed Web Pages:
Stale Content Makes DEAD Websites
Google crawls the web on a regular basis looking for new content.
If you are like most website owners, you have a designer create your site, go live and you sit and wait for the customers to come.
Three years from now you wonder where are all the customers.
If your content is 3 years old, or even a year old, you will not show up in Google searches. That is just the way it works.
Each Blog Post Becomes a Searchable, Indexed Page...Everyone
Every blog becomes a new page. Google sees the new page as new content which in turn makes it easier to find your website which then brings traffic to your site.
It is just that simple...Fresh content gets found while stale content will bury your website under a headstone...GUARANTEED!
Blogs Update Social Media:
Why is Social Media Important?
Are you in the crowd that thinks Twitter users are in their 20 something?....still wondering what LinkedIN is linked too?...What about Facebook....business tool?...I was skeptical...how about you?
Some facts about Social Media:
Did you know that 28% of Twitter users earn between $60,000 and $100,000 per year....or that 30% of the users earn $100,000 plus!
38% of Twitter users are 35+, long past twenty something...
There are 600,000,000..yes million searches on Twitter each Day...
Did you know that LinkedIN has 100,000,000 users?
Average age of LinkedIN members is 45 and their average household income is $91,566 per year...not bad....
How about 63.2% of LinkedIN users are college educated?
26% of the LinkedIN users make purchasing decisions....that is some 26,000,000 people....
57.2% of the users on LinkedIN go online EVERYDAY!!
Most importantly, 25.4% of LinkedIN users seek posts about product reviews before making their purchase decision.
Source:LinkedIN
Facebook now outpaces Google in the number of searches performed each day...
Did you know the fastest growing segment in Facebook is users who are 55+ years of age.....
If that doesn't convince you about the shift to go online....well...I just don't think you will get it.
You Get It.....Now What...Where Do You Begin?
Here is all that you need to do:
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Choose the right keywords for SEO
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You need to decide what you are going to blog about
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Then sit down and write a blog article
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Choose an image, add it, optimize for SEO
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Determine the best keyword-rich links
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Determine a call to action
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Identify what you want your reader to takeaway
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Create whitespace
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Identify important and compelling text by bolding text
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Determine 1-2 internal links
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Determine 1-2 external links
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Determine your meta keywords
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Write a strong meta description
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Tag the article
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Do this once per week
This is the abreviated version. If you would like to see the checklist that I use to write a blog article, check out my 41 Steps to Blogging Success.
This will give you a good idea what is involved. It takes some time, but you will get the hang of it.
Don't Have the Time?
Don't have the time to learn all the steps?
Social Media takes time to learn. You can be an excellent writer, but if you don't understand how to optimize your post, then you will fail, guarnateed.
How do I know?
Because I did it.
I wrote about 10 articles in a blog over 2 years. Didn't do a thing for me.
Tried it again last year...got lots of comments...unfortunately they were all spam.
That's when I finally took the time and learned how to do it the right way. Now I continually build my organic search results and generate leads from my website.
Don't Have the Time to Write?
Okay Jimmy, I already work 60 hours per week...when the heck am I going to have time to write?
This is the tough one. It is hard for some people to write. It takes a quiet space, no interuptions to create compelling content. It is okay to not be good at it because all you need is the ideas.
We can take care of this for you. Give us a little time, and we can create.
We can have you blogging 2 times per week within 30 days, Guaranteed. We will choose the keywords, write it, optimize it, create call to actions, create landing pages and provide all of the metrics you need to determine what topics are working the best.
Put your blog on Auto-Pilot; Give us a few inputs and we will take the controls for you and get you where you want to go.