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The Inbound Professor Blog

Profitable Blogging For Beginners: How I Wrote a $9,900 Blog Post

Posted by Jimmy Hovey on Sat, Apr 16, 2011 @ 08:00 AM

Why should I blog?

I get this question often.  People think that blogging is a waste of time.  The only way a blog is a waste of time is if you are not doing it properly. 

According to Hubspot:

Of Companies that blog;
  • 55% more website visitors

  • They get 97% more inbound links

  • They get 434% more indexed pages

Those are impressive numbers.  Even if you don't understand Internet marketing, it is clear that blogging companies outperform those who don't blog on a regular basis. 

How much time does Blogging take?profitable-blogging-for-beginners-how-I-wrote-9,900-blog-post

Yes, blogging does take time. 

How much is your time worth? 

Is it worth $100 per hour, or $50 per hour?

Would it be worth it if you could make over $1000 per hour blogging? 

I can live with that. What about it possible?

Don't think you can make that?

I recently acquired a customer from a blog. Actually it was my very first blog that I wrote.  This customer is a large manufacturing organization who has a need for the ser

vices that we have to offer.

The first proposal that I generated for this client was over $34,000.

With a gross margin of 30%(before overhead costs) that customer, with this one job will add $10,200 in additional gross margin to my company.

I estimate based on my time that cost approximately $300 to create the blog post that attracted this customer.

Therefore I spent $300 to gain $10,200 in additional gross margin or a gain of $9,900.

My return on investment from this one blog this 3400%!

I took me about 3 hours to create the blog. 

$9,900 / 3 = $3,300 per hour. 

Even better than the $1000 per hour I was shooting for!!

That only calculates my return from one project. If this customer becomes a long-term customer, what is the value over time?

Still don't think you can afford to blog?

Have you ever seen a 3400% return on your investment from your Yellow Pages? I doubt it!

What about your bank account or cd? Have you ever gotten a $3400% ROI from the money you put there? 

Google loves blogs and it is a sure fire way to generate sales leads for whatever product or service you have to offer.

You have to do it right

Developing content for your blog is critical to your succe

ss if you're interested in generating leads from your website.

If you want to get the results I listed above you need to do it right. I want to help you do it right.  

FREE 41 Step Guide Blogging For Beginners(Experts too!!)

Blogging for beginners can be a daunting task.  It is hard enough to figure out what to write...but trying to figure out proper SEO is another challenge in itself. 

I have done it and I have created a FREE Step by Step Guide you can use to create perfect SEO Optimized blog posts. 

Click on the button below...

I refer to this checklist often when I am laying out my blog posts.  I reccommend filling it out completely a few times until you get the hang of it.

Before long, your brain will be trained and you will find blogging to be a lot more fun and enjoyable.....

If you don't find that to be the case then consider Blog Consulting and business blog writing services. 

Blog Consulting

Need help writing your blogs or want to see how you are doing already?  We provide blog consulting and business blog writing servcies to business owners. 

We can help you create the right kind of blog post for any kind of industry.  We currently write for 5 different industries. 

Are you blogging?  Let us know how you are doing with your blog in the comments below.  Look forward to hearing from you.

Topics: to write a blog, blog development, blogging best practices

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