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The Inbound Professor Blog

How to Find the Right Long Tail Keywords

Posted by Jimmy Hovey on Thu, Apr 07, 2011 @ 02:46 PM

The ah ha

By understanding keywords, I know that I can CRUSH my competition because they do not know how to use long-tail keywords. My understanding of Internet marketing fundamentally changed after I discoverd how to utilize long-tail keywords.

After going through a couple of webinars, some trial and error, I finally got it.

In fact, I would argue that the proper choice of keyword may be the most important part of creating a website that actually generates leads and visitors. Don't want to generate leads for your website?  For those who just want a brochure website, you can just stop reading now. 

For those of you who DO WANT to generate leads, let me show you the importance of words....the right words.

How do you find the right keywords?

First off, you start with the obvious.

What is your business about? List out as many combinations as you can think of when describing your business.

Once you've done that then you must find the "long-tail" combination of these terms.

An example of long tail keywords

For example, let's say you are a plumber. The choice of that word is very broad. The chances of youranking for that term plumber would be very slim.

The term plumber by itself is a difficult word to rank for. Therefore, you need to think about multiple combinations that describe plumber.

For instance:


Atlanta [plumber]

Atlanta [plumber] residential

Atlanta [plumber] residential Jacuzzi tub

The word plumber is between brackets. This indicates the term plumber as the anchor text.

The three lines after the plane anchor text shows how multiple combinations will help identify your website by relating it to the anchor text plumber.

As the longtail keyword gets longer, your target customer base will be more narrow than if you just use the anchor text term. You initially may think that narrowing your target market would be a bad thing.

Actually it is a good thing. Long-tail keywords allow you to focus on the customer that you want.

Wouldn't you rather spend time with a customer who you already know has an interest in your product or service?

Use Google instant search to find keywords

A simple way to test different types of keyword phrases is to simply use Google. This will help you see how many listings are out there.

By using Google's instant search you can type in your keyword and see multiple combinations as you continue to add terms.

By simply utilizing Google you will be able to see if the terms you've chosen are in alignment with the types of phrases that coordinate the term plumber.

If you're not sure how to do this, get some help. This is one of the most important aspects of your Internet marketing strategy.

Where do I use keywords?

Keywords impact:
  • All website text.

  • All blog postings.

  • Page URLs.

  • Page titles.

  • Meta-keywords.

  • Met the description.

  • Descriptions of images or all text.

  • Tags.

As you can see from the list above, if you don't utilize the right longtail keywords you will not attract visitors to your website.

Google looks for new and fresh content. But if you utilize standard anchor text words without understanding key long-tail combinations your website marketing strategy will not be successful.

How many longtail keywords do you need?

A solid long-tail keyword strategy should have no less than 300 to 500 keyword combinations. This will take you some time, but this time will be one of the best investments you can make in your business

If you don't get this right, your website will be useless.

Download a FREE sample keyword research report

If you are interested in seeing how we approach finding keyword phrases, look at a recent keyword research report for ABC telecommunications( not the real name, as you will see from the text in the report) that I did for a client back in December.

Click me

This is a 32 page report that you may download to get a feel for how detailed, and how critical keyword research is to the success of your website.

We can help!

If after you take a look at the report,you need some help identifying the appropriate keyword phrases for your business, we can help.

Click here to get a free 30 min. analysis of your website. I will show you numerous opportunities within your existing site to improve your keyword optimization.

Topics: SEO Inbound Marketing, Inbound Marketing, Longtailed Keyword

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